Does complex technolgy leads to lower adoption?
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Complex technology can have varying effects on adoption rates. In the context of agricultural innovations, the complexity of integrating seemingly simple technologies into farm systems can act as a deterrent to adoption, leading to lower adoption rates . However, in the context of marketing communications for technological innovations, the level of technical complexity presented in advertisements can actually provoke positive reactions from consumers with at least a medium level of product involvement . Additionally, in the context of electronic service (e-service) innovations, the complexity of the e-service can have a negative influence on adoption intention . Therefore, the impact of complex technology on adoption rates depends on the specific context and the target audience's level of involvement and perception of complexity.
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| Papers (5) | Insight |
|---|---|
| The paper does not directly address whether complex technology leads to lower adoption. | |
| The paper states that more complex e-service innovation decreases the adoption intention. | |
2 Citations | The paper does not directly answer the question of whether complex technology leads to lower adoption. However, it suggests that individuals with low product involvement respond more favorably to technically simple ads, while medium-involved consumers show the best responses towards ads with a high level of technical complexity. |
| The paper states that more complex technologies and practices can be difficult to integrate into farm systems, which may act as a deterrent to adoption. Therefore, it suggests that complex technology may lead to lower adoption. | |
30 Nov 2017 1 Citations | The paper does not directly answer the question about whether complex technology leads to lower adoption. The paper focuses on the impact of technical complexity on communication effectiveness in advertisements for plug-in hybrid electric cars. |
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