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How 'attitude' in TPB can reflect the financial literacy in investment decision in gold?

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Attitude in the Theory of Planned Behavior (TPB) can reflect financial literacy in investment decisions in gold by influencing investment intentions . Studies show that attitude, subjective norms, and perceived behavioral control significantly mediate the effect of financial literacy on investment intentions. Financial literacy positively impacts attitude, perceived behavioral control, and investment intentions. Additionally, past behavior and financial literacy play crucial roles in individual investors' decision-making, with subjective norms significantly influencing stock market participation. Therefore, enhancing financial literacy can lead to more informed attitudes towards gold investments, ultimately affecting investment decisions positively.

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Journal Article•DOI Attitudinal factors, financial literacy, and stock market participation Sreeram Sivaramakrishnan, Mala Srivastava, Anupam Rastogi - Show less +2 more 23 May 2017-International Journal of Bank Marketing 113 Citations	Not addressed in the paper.
Open access•Journal Article•DOI Impact of Financial Literacy on Personal Investment Decisions in Kathmandu Valley Sajeeb Shrestha, Binita Manandhar, Prerana Bhattarai, Nayan Shrestha - Show less +3 more 27 Mar 2023	Financial attitude, a component of financial literacy, significantly impacts investment decisions in Kathmandu Valley. Positive attitudes can lead to better investment choices, including in gold.
Journal Article•DOI Does financial literacy affect investor's planned behavior as a moderator? Mohd Adil, Yogita Singh, Mohd Shamim Ansari - Show less +2 more 29 Mar 2022-Managerial Finance 5 Citations	Financial literacy positively influences investors' attitudes towards investment decisions in the stock market. Incorporating financial literacy in the TPB model enhances investment intentions and decision-making processes.
Open access•Journal Article•DOI Decision Model for Saving Stocks Based on TPB and Financial Literacy Kemal Budi Mulyono 30 Jun 2021 10 Citations	Attitude in TPB mediates the effect of financial literacy on investment intentions, indicating a positive relationship between attitude towards investment and intention to invest, not specifically in gold.
Journal Article•DOI Past behaviour, financial literacy and investment decision-making process of individual investors Rajdeep Kumar Raut 02 Apr 2020-International Journal of Emerging Markets 55 Citations	Attitude in the Theory of Planned Behavior (TPB) mediates the relationship between past behavior and financial literacy, influencing investment decisions, as shown in the study on stock investments.

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How 'subjective norms' in TPB can reflect the environment in investment decision in gold?5 answersSubjective norms, a key component of the Theory of Planned Behavior (TPB), play a significant role in reflecting the environmental influences on investment decisions, including those related to gold. Studies have shown that subjective norms, influenced by external pressures like observers, friends, and mass media, impact individuals' investment decisions. Additionally, research has highlighted that subjective norms, along with attitudes and perceived behavioral control, mediate the effect of financial literacy on investment intentions. Furthermore, incorporating past behavioral biases into the TPB model enhances its predictive power regarding investment intentions, emphasizing the importance of understanding human decision-making processes in investment, including those involving gold. Therefore, subjective norms within the TPB framework can provide insights into how environmental factors shape investment decisions, including those concerning gold.

What are financial attitude.?5 answersFinancial attitude refers to an individual's emotions, beliefs, and perceptions towards finance. It encompasses aspects such as emotional disposition towards finance, self-confidence in financial matters, and the overall mindset regarding money management. Studies show that financial attitude plays a crucial role in influencing financial behavior, decision-making, and financial knowledge levels. Positive financial attitudes are associated with better financial management practices, wise spending habits, and increased financial literacy. Understanding and fostering a positive financial attitude is essential for enhancing financial education and improving long-term financial well-being.

Does Brand Attitude Affect the Financial Decision?4 answersBrand attitude does affect financial decisions, as evidenced by various studies.Investors' attitudes are influenced by factors like brand familiarity and perceived trust, impacting their decision-making process. Brand reputation and trust play a crucial role in shaping investors' choices, especially in the presence of behavioral biases. Additionally, brand awareness moderates the relationship between psychological, financial, and social factors, affecting perceived risk and return, which ultimately influences investment intentions. Financial service branding has been found to mediate return on investment decisions, highlighting the significant indirect effect of branding on investment choices. Therefore, it is evident that brand attitude plays a vital role in shaping financial decisions, particularly in the context of investment behavior.

Can financial literacy moderate the role of risk Perception on investment decision?4 answersFinancial literacy can moderate the role of risk perception on investment decisions. Several studies have found that financial literacy plays a moderating role in linking behavioral biases, such as risk aversion, and investment decisions. It has been observed that individuals with higher levels of financial literacy are better equipped to understand and assess risks associated with investments, leading to more informed decision-making. Additionally, financial literacy has been found to improve the quality of investment decision-making by mitigating the influence of behavioral biases, such as overconfidence and herding behavior. Therefore, financial literacy can help individuals make more rational and informed investment decisions by moderating the impact of risk perception on their decision-making process.

How financial literacy affect investment decision?5 answersFinancial literacy has a positive and significant effect on investment decisions. It is found that individuals with higher financial literacy are more likely to make informed investment decisions in various investment instruments, such as installment gold and the capital market. Financial literacy encompasses financial knowledge, financial awareness, and financial attitudes, which collectively contribute to making sound investment choices. Moreover, financial literacy is also found to strengthen the relationship between financial behavior and investment decisions. The moderating role of financial literacy is observed in the relationship between behavioral biases and investment decisions, indicating that higher financial literacy can mitigate the impact of biases on decision-making. Overall, these findings highlight the importance of improving financial literacy to enhance investment decision-making and achieve financial satisfaction.

Does security influence attitude gold invest?5 answersSecurity is found to influence the attitude towards gold investment. In the study by Thapa and Shah, they evaluated various factors influencing investment decisions in gold and found that secured investment had the highest correlation value with the investment decision in gold. Similarly, Fauzi et al. found that gold investment is perceived as a safe investment to safeguard against market risk. These findings suggest that individuals consider security as an important factor when making investment decisions in gold.

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