What drives consumers to customize products?4 answersConsumers are driven to customize products by various factors highlighted in the research. The desire for uniqueness and novelty motivates consumers to seek customized products that differentiate them from others. Encountering custom-made examples of identity-related products created by social others, especially close ones, leads consumers to infer motivation for uniqueness expression, subsequently inspiring them to express uniqueness through their own customization choices. Additionally, the emotional involvement and uniqueness expression associated with customization serve as motivators for consumers to engage in word-of-mouth behaviors, such as posting more, faster, and more positive WOMs, ultimately impacting their purchase intentions. Furthermore, the interplay between consumer expertise, taste perception, and food customization influences purchase intentions, highlighting the indirect amplification effect of customization on consumer behavior.
How furniture makers faces competition?5 answersFurniture makers face competition through various strategies to remain competitive in the market. Tanzanian furniture-makers tackle price competition from Chinese imports by maintaining quality with scarce hardwood while imitating Chinese designs. In Indonesia, furniture producers in Jepara struggle with tight competition and decreasing international demand, emphasizing the importance of improving business management skills. Meanwhile, Indonesian SMEs in the furniture industry lack competitive strategies to overcome quality issues and production costs, impacting their performance. In Sarawak, Malaysia, furniture manufacturers encounter challenges like timber shortages, high costs, and underdeveloped supporting industries, hindering their competitiveness in the global market. These insights highlight the diverse approaches and obstacles faced by furniture makers in dealing with competition.
How has the use of technology impacted the marketing efforts of furniture manufacturers in recent years?4 answersThe use of technology has had a significant impact on the marketing efforts of furniture manufacturers in recent years. Technology has provided opportunities for companies to develop new marketing methods, especially during the pandemic when people prefer to shop from home. Augmented Reality (A.R.) applications have been accepted by the public as an alternative media for product introduction, providing detailed information and an attractive appearance that is easy to use. The development of digitalization and social networks has allowed manufacturers to directly contact consumers without intermediaries, leading to more efficient marketing strategies. Additionally, the collection and application of big data have played a key role in optimizing the supply chain, improving production efficiency, and analyzing target customer groups to attract more customers and increase turnover. Overall, technology has revolutionized the way furniture manufacturers market their products, providing innovative tools and strategies to reach and engage with consumers.
What are the economic values of customization to customers?3 answersCustomization adds economic value to customers by providing a better fit between their individual preferences and the final product attributes, leading to increased willingness to pay a price premium compared to standardized products. Customized products create higher benefits for customers in terms of willingness to pay, purchase intention, and attitude toward the product compared to standard products. The ability to obtain precise information on customer preferences is crucial for the success of customization strategies. The concept of customization has been applied in various industries, including insurance, where customization leads to higher customer satisfaction and willingness to repurchase. Additive manufacturing (AM) technology, or 3D printing, enables full customization without cost penalties, resulting in higher perceived product value for customers. Co-creating customization with buyers leads to better offerings and more sustainable competitive advantages for companies.
What are the challenges of custom furniture owner in materials?3 answersCustom furniture owners face several challenges when it comes to materials. One challenge is the high material prices for metal 3D printing, which limits its use in the industry. Another challenge is the inhomogeneous material behavior in printed plastic, which affects the structural performance of the furniture. Additionally, online furniture shoppers often cannot change the materials and dimensions of the products, leading to difficulties in making purchasing decisions. Furthermore, furniture companies working with customization manufacturing need to identify complexity in their performance and develop strategies to deal with the complexity of pricing in cases of new orders. These challenges highlight the need for innovative solutions and technologies to address material limitations and enhance the customization experience for both businesses and customers.
How does customization affect the environment and ecology?3 answersCustomization has an impact on the environment and ecology. Modifying an environment to meet preferred settings allows for the customization of appliances based on user profiles. In the case of wood cutting for furniture customization, an environment-friendly system is designed to prevent wood chips from being suspended in the air and inhaled by operators, while also collecting and utilizing the wood chips effectively. Environment customization involves adjusting environmental parameters based on extensible environment-settings data, which can be amended and uploaded to a data-storage device. In the context of mass customization, the design for environment (DFE) method is adapted to realize green design, with a focus on a green product information model and a product configurator for DFE. In a customized dual-channel supply chain system, the ecology industry plays a major role, and proper pricing decisions can maximize overall supply chain revenue, with the revenue allocation ratio depending on online sales contribution and offline sales performance.