How does occupational status influence consumer purchasing decisions?
Best insight from top research papers
Occupational status plays a significant role in influencing consumer purchasing decisions. Research by Rouzbahani et al. highlighted that while occupation itself may not directly impact a buyer's decision, other factors like economic conditions and age do influence consumer choices . Additionally, Kumar emphasized the importance of demographics, including occupation, in shaping consumer behavior and their search for information about products like cars . Sandhu and Paim found that brand consciousness, which can be influenced by one's occupation, has a notable relationship with status consumption among working women, indicating how occupational status can drive preferences for luxury items . These studies collectively demonstrate that occupational status can indirectly affect consumer purchasing decisions through various intertwined factors.
Answers from top 5 papers
More filters
| Papers (5) | Insight |
|---|---|
Open access•Posted Content | Occupational status was not directly addressed in the paper. The study focused on factors like need, social influences, and advertising impact on consumer purchase decisions. |
Open access 01 Jan 2014 | Occupational status impacts consumer information search for cars, influencing purchasing decisions through factors like income, education, and lifestyle preferences. |
30 Sep 2016 7 Citations | Occupational status was not directly addressed in the paper. The study focused on the influence of money attitude, brand consciousness, and social status on status consumption among working women. |
Open access 01 Jan 2013 | Occupational status does not significantly influence consumer purchasing decisions according to the study. Other individual factors like age, economic conditions, and lifestyle have a more pronounced impact. |
17 Apr 2023 | Not addressed in the paper. |
Related Questions
What are the effects of different occupations on consumer behavior?5 answersDifferent occupations have varying impacts on consumer behavior. Studies show that occupation influences local food purchasing behaviors, with differences observed among housewives, healthcare workers, agricultural workers, and self-employed individuals. Additionally, consumer behavior is affected by factors like income level, with lower-income consumers making more rational purchase decisions based on urgent needs and price, while high-income consumers prioritize status over price. Furthermore, female consumers' occupations, such as full-time housewives and employed females, influence their acceptance of smart washing machines differently, with housewives valuing utilitarian benefits like convenience and efficiency, while employed females consider both utilitarian and hedonic benefits, including technical advances and psychological pleasure. These findings highlight the nuanced relationship between occupation and consumer behavior across various industries.
What influences the consumers purchasing decisions?5 answersConsumers' purchasing decisions are influenced by various factors. Firstly, consumer behavior is driven by needs, desires, and past experiences with brands and products, impacting the decision-making process. Additionally, influencers and celebrities play a significant role in shaping consumers' purchasing choices, especially across different educational levels. Surrounding references such as product recommendations, public opinion, and advertising, as well as environmental stimuli like store layout and product design, also impact consumer decisions significantly. Moreover, the timing of processing product desirability versus price affects consumer choices, with desirability often influencing decisions earlier, showcasing how marketing actions can alter decision-making processes. These combined factors highlight the complex interplay of influences on consumers' purchasing decisions.
What are the factors that influence the purchasing decision of consumers?5 answersFactors that influence the purchasing decision of consumers include marketing factors such as process and personnel, price, place, and product. Additionally, the desirability of a product and its price play a significant role in influencing consumer decisions, with desirability impacting the decision-making process earlier than price. Previous experience with brands and products also influences the purchasing decision-making process, as consumers rely on their knowledge and past experiences to make choices. External factors such as price, product quality, marketing, cultural background, and health effects also influence consumer purchasing decisions. During the Covid-19 pandemic, factors such as the availability of fresh products and the preference for healthy eating behavior have influenced consumer purchasing decisions.
How does occupation impact consumer buying habits?5 answersOccupation has been found to impact consumer buying habits. The study conducted by Valaskova et al. (2021) revealed that the sector of occupation plays an important role in shaping new shopping patterns. This suggests that individuals in different occupations may have varying preferences and behaviors when it comes to making purchases. The research also indicated that factors such as income and age are influential in the context of consumer buying habits. These findings align with global studies that highlight the impact of various demographic factors on consumer behavior. Therefore, it is crucial for state authorities, traders, marketers, and entrepreneurs to consider the occupation of consumers when developing strategies and measures to cater to their specific needs and preferences.
Does the occupation of consumers affect their medicine purchase decisions?5 answersConsumers' occupation can influence their medicine purchase decisions. Research suggests that consumers who are more involved in their healthcare decisions and have a greater understanding of their medical care are more likely to seek a higher level of ownership regarding their health care and have a partnership-type relationship with their physicians. Additionally, consumers who are more informed and have a greater degree of awareness of why pharmacy staff might require information are more likely to expect to be questioned when making an over-the-counter medicine purchase. On the other hand, consumers who are less informed and have a lower level of involvement in their healthcare decisions may rely more on direct-to-consumer advertising and may be influenced by drug advertisements when making treatment decisions. Therefore, the occupation of consumers can play a role in their medicine purchase decisions, with more informed and involved consumers potentially making different choices compared to those who are less informed or involved.
How can the occupation of consumers affect their medicine purchase decisions?5 answersConsumers' occupation can influence their medicine purchase decisions. Research shows that consumers are more likely to trust their doctors and follow their recommendations without question, regardless of their occupation. However, consumers who have access to modern technology, such as the internet, may be more proactive in seeking information about their health care and may desire a partnership-type relationship with their physicians. Additionally, the occupation of consumers can impact their preferences for where to purchase non-prescription medicines. For example, consumers who perceive supermarkets as competent in providing safe non-prescription medicines and handling transactions may be more inclined to purchase from supermarkets. On the other hand, consumers who recognize the expertise of pharmacists may prefer to consult with them before making a purchase. Overall, consumers' occupation can influence their trust in healthcare professionals, their information-seeking behavior, and their preferences for where to purchase medicines.