How does the design of a logo influence customer response and brand perception?
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The design of a logo plays a crucial role in influencing customer response and brand perception. Logos with high naturalness positively impact brand sincerity perception, especially for brands with natural ingredients. Additionally, the visual thickness of a logo affects the perception of brand power, with thick logos enhancing brand personality perception through a sense of power. Furthermore, the transformation of a logo from single to multiple colors or vice versa influences brand perception, with aesthetic and semiotic attributes playing a significant role in shaping customer responses. Overall, logo elements such as type font, graphic form, and color collectively contribute to brand personality perceptions, emphasizing the importance of a holistic approach in logo design to create a strong brand image.
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| Papers (5) | Insight |
|---|---|
1 Citations | Logo design elements such as type font, graphic form, and color influence brand personality perception, with sincerity being a key trait perceived by stakeholders in the real estate industry. |
| The design of a logo influences brand perception through the sequential evaluation of aesthetic and semiotic attributes, impacting customer response based on colour transformation. | |
| High natural logos positively impact brand sincerity perception due to easier processing and authenticity. Brands with natural ingredients benefit more from high natural logos for enhanced brand personality perception. | |
| The design of a logo influences customer response and brand perception by reflecting character traits, emotions, and reputation, guiding designers to create a strong visual identity for corporate reputation. | |
| The design of a logo, specifically its visual thickness, influences brand personality perception by enhancing brand power, which in turn affects consumer judgments and behavior. |
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