How has social media effected the outcomes of relationships?
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Social media has diverse effects on relationship outcomes. Research indicates that online relationship visibility does not significantly impact self-esteem or relationship termination decisions . In the context of customer relationship management, social media characteristics like participation, openness, conversation, and community positively influence loyalty programs . Brands leveraging personalized messages, user-generated content, and conversational tones on social media can predict higher levels of positive brand outcomes and trust, purchase intentions, and word-of-mouth communication . On the other hand, excessive social media use can lead to reduced job satisfaction, organizational commitment, and work performance, with gender and age moderating these effects . Overall, social media's impact on relationships varies based on the context and strategies employed.
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| Papers (5) | Insight |
|---|---|
| Excessive social media use can lead to conflicts, negative outcomes, and addiction in romantic relationships through mediated pathways, impacting relationship quality and stability. | |
| Social media impacts job satisfaction, organizational commitment, and work performance. Factors like daily usage and group participation can either positively or negatively influence individual work-related outcomes. | |
| Social media positively influences customer relationship management in the airline industry, enhancing loyalty programs through aspects like participation, openness, conversation, and community, while connectedness has a negative impact. | |
2 Citations | Social media visibility does not significantly impact self-esteem or relationship termination decisions. However, increased social media use correlates with decreased disclosure of relationship issues to others. |
17 Jun 2022 | Social media has positively impacted brand-consumer relationships by fostering parasocial relationships through personalized messages, user-generated content, and conversational tone, leading to increased trust, purchase intentions, and word-of-mouth communication. |
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