How has the growing middle class in Egypt influenced the growth and success of international retailers in the country?
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The expanding middle class in Egypt has significantly impacted the growth and prosperity of international retailers in the country. The rise of the middle class has led to increased discretionary consumption, with factors such as consumerist values, education levels, and ownership of fixed assets playing crucial roles in driving this trend. The socio-economic mobility in Egypt during the 1970s and 1980s, characterized by changes in the employment structure and mass consumption, has further contributed to the growth of the middle class. Additionally, the effendi middle class's historical emphasis on social justice and state-led development has shaped state-middle class relations, influencing policies that have disproportionately benefited this segment of society. This growth in purchasing power and consumer behavior among the middle class has made Egypt an attractive market for international retailers, emphasizing the importance of understanding the deeper attitudinal and behavioral characteristics of this evolving consumer segment.
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