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How has the use of YouTube and Google as tools in the Philippines influenced the country's digital landscape?

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The use of YouTube and Google in the Philippines has significantly impacted the country's digital landscape. YouTube, as a key platform for creative and political expressions, plays a crucial role in the reconstruction of identities and communities. It has become a space where Filipino YouTubers broker aspirational logics, beauty standards, interracial relationships, and political ideologies, shaping the digital culture. Additionally, YouTube facilitates the popularization of queer expressions and emotional performances, contributing to cultural transformations and continuity in the digital realm. Moreover, influencers on YouTube engage in networked political brokerage, intermediating anti-media populism and delegitimizing mainstream media institutions, thus influencing political discourses and governance in the country. Overall, YouTube and Google serve as powerful tools that mediate culture, economy, politics, and social institutions in the Philippine digital landscape.

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Journal Article•DOI Queer recognition and politics on YouTube: the circulation of Filipino Miss Universe fans’ reaction videos J. A. Lorenzana 03 Sep 2022-Asian Journal of Communication	The use of YouTube in the Philippines, particularly through Miss Universe reaction videos, has facilitated queer expression, commodification, and the politics of queer recognition, shaping the country's digital landscape.
Open access•Posted Content•DOI Broadcasting anti-media populism in the Philippines: YouTube influencers, networked political brokerage, and implications for governance 20 Sep 2022	YouTube influencers in the Philippines utilize networked political brokerage to propagate anti-media populism, shaping the digital landscape by delegitimizing mainstream media through deceptive narratives and partisan commentary.
Monograph•DOI Philippine Digital Cultures Cheryll Ruth R. Soriano, Earvin Charles Cabalquinto - Show less +1 more 01 Oct 2022	YouTube in the Philippines plays a pivotal role in reshaping identities, communities, and social institutions through diverse content creation, reflecting the country's digital culture evolution.
Monograph•DOI Philippine Digital Cultures 01 Oct 2022	YouTube in the Philippines plays a crucial role in reshaping identities, communities, and social institutions through diverse content creation, reflecting the country's digital culture evolution.

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