Ow corporations can leverage AI for future strategic directions ?
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Corporations can leverage AI for future strategic directions by aligning AI tools with organizational strategy, enhancing decision-making processes, fostering service innovation, and predicting organizational agility. AI can enable B2B marketing innovation through various approaches, categorized into five domains, aiding companies in realizing digital marketing strategies. Additionally, AI plays a crucial role in strategic marketing decision management, impacting business culture and organizational models, emphasizing the importance of creative thinking alongside rational decision-making. By utilizing AI for predictive modeling and strategic foresight, organizations can proactively adapt to changing environments, improve performance, and build a culture of agility to successfully deliver on strategy.
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| Papers (5) | Insight |
|---|---|
| Corporations can leverage AI for future strategic directions by utilizing it in marketing strategy formulation, decision management, and organizational model adaptation, as highlighted in the paper. | |
| Using AI models can predict organizational agility by analyzing attributes, practices, and support structures, aiding in making proactive changes to improve strategic directions in corporations. | |
26 Citations | The paper explores how pioneering firms actively shape their industry's future over time, suggesting that corporations can leverage AI for strategic directions through active influence and evolution. |
| Corporations can leverage AI for future strategic directions by assessing current AI use, identifying needs, and investing strategically based on the five domains of AI-enabled B2B marketing innovation. | |
| Corporations can leverage AI for future strategic directions by integrating AI tools with organizational strategy, decision-making processes, knowledge management, and service innovation to create value and drive business performance. |
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