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What are factor adoption fixed broadband? 


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Factors that influence the adoption of fixed broadband include utilitarian outcomes, hedonic outcomes, relative advantages, service quality, secondary influences, and marketing mix . Internet-capable devices other than personal computers, recreational and cloud-related uses of the Internet also play a positive role in encouraging adoption . Additionally, local loop unbundling, ICT infrastructure, population density, and Internet content are found to influence fixed broadband adoption . Platform competition is a significant driver of cable modem broadband, while multiple standards policy, mobile application price, and population density influence the diffusion of mobile broadband . Previous fixed broadband penetration and different types of local loop unbundling policies are significant factors in fixed broadband deployment . These findings suggest that continuous innovation, improvement in service quality, and increasing marketing activities can increase adoption intentions . Policies aimed at fostering the diffusion of smart homes and the Internet of things can also be effective in promoting fixed broadband adoption .

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Open accessJournal ArticleDOI
Sang-Won Lee, Justin S. Brown 
18 Citations
The factors that influence the adoption of fixed broadband include local loop unbundling (LLU) policy, platform competition, industry, ICT, and demographic factors.
Open accessPosted Content
Sang-Won Lee, Justin S. Brown 
1 Citations
The factors that influence the adoption of fixed broadband include local loop unbundling (LLU) policy, platform competition, industry, ICT and demographic factors.
The factors that influence the adoption of fixed broadband include local loop unbundling, ICT infrastructure, population density, and Internet content.
The factors that influence the adoption of fixed broadband are utilitarian outcomes, hedonic outcomes, relative advantage, service quality, secondary influences, and marketing mix.
The factors that encourage the adoption of fixed broadband, according to the paper, include socio-demographic determinants, Internet-capable devices other than personal computers, recreational and cloud-related uses of the Internet.

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