What are some best practices for crafting clear and compelling messages in investment communications to appeal to cautious audiences?
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Crafting clear and compelling messages in investment communications to appeal to cautious audiences involves leveraging rhetorical frames effectively. Research suggests that using a mix of logos (logic), pathos (emotion), and ethos (character) in communication can influence investment performance. Additionally, trust plays a crucial role in financial market interactions, emphasizing the importance of sound and ethical business communication to build trust with stakeholders. Understanding how different rhetorical strategies reflect the author's perspective and considering cognitive resource limitations can enhance message effectiveness. Moreover, framing investment communications based on regulatory focus theory and construal level theory can impact retail investor engagement, with positive attitudes towards finance leading to increased engagement with 'protect' products. Integrating these insights can help tailor messages to resonate with cautious audiences effectively.
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| Papers (4) | Insight |
|---|---|
| Craft clear messages, adhere to state aid laws, calculate aid equivalence, and establish successful SEZ frameworks with stakeholder cooperation for effective investment promotion to appeal to cautious audiences. | |
2 Citations | Craft clear messages emphasizing protection over achievement, and use a near-term time horizon to appeal to cautious audiences in investment communications, as per the study's insights from regulatory focus and construal level theories. |
04 Aug 2022 | Crafting clear and compelling messages in investment communications involves leveraging argumentative awareness to build trust, detect unreliability, and persuade sceptical stakeholders effectively. |
14 Citations | Craft clear and compelling messages in investment communications by applying persuasion theories from psychology, marketing, and economics to appeal to cautious audiences effectively. |
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