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What are the barriers for vegan travelers? 


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Vegan travelers face several barriers, including limited food options on cruises in the Baltic Sea . These travelers often encounter challenges due to the absence of vegan menus, with vegetarian meals being the best-case scenario. The lack of vegan food choices can put vegan tourists in uncomfortable situations, questioning whether to compromise their lifestyle and ethics for the available food offerings. Understanding the importance of veganism in tourism is crucial to enhance service quality and cater to diverse market segments . Additionally, the broader context of alternative protein diets highlights that cultural and traditional preferences, as well as sensory experiences, can act as barriers for consumers transitioning to plant-based diets . These barriers include taste preferences, sociocultural behaviors related to meat consumption, and concerns about nutrient adequacy in plant-based diets .

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Barriers for vegan travelers include unavailability and limited choice, peer pressure, traditional prejudice/habit, and the inability to change, as identified in the study on urban and rural Generation Z tourists in China.
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