What are the issues and challenges that a retailer might face when entering the international market?
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Retailers entering the international market face various challenges and issues. These include the need for localization efforts in online marketplaces to optimize the virtual buyer-seller experience , the importance of understanding cultural contexts and industries for successful retail internationalization , the impact of digitalization on foreign retailers' performance in countries like China, where long-term success depends on local consumption demands and institutional environments , and the necessity for manufacturers to adapt their marketing channel strategies due to the changing global market context and the proliferation of retailer brands in international markets . Overcoming these challenges requires a deep understanding of customer needs, agile global supply chains, and effective management of online and offline channels.
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| Papers (4) | Insight |
|---|---|
| Challenges for international retailers in China include adapting to digitalization, adjusting store sizes, implementing omnichannel strategies, and collaborating with local companies for experience-based retail, influenced by local consumption demands and institutional factors. | |
01 Jan 2022 | Retailers entering the international market face challenges like managing customer satisfaction, establishing local consultancies, ensuring efficient transportation, and relying on positive customer reviews for success. |
| Barriers and difficulties in retail internationalization include cultural differences, industry-specific challenges, and the need for agile global supply chains, diverse channels, and store formats to succeed in foreign markets. | |
01 Jan 2020 1 Citations | Retailers face challenges in international markets due to intercultural communication barriers in online marketplaces. Localization of product feeds is crucial for optimizing buyer-seller interactions in global e-commerce. |
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