What are the key concepts of ad networks?
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Ad networks are a key component of the online advertising ecosystem. They play a dominant role in pairing advertisers with publishers and determining which ads are shown to users. The practices of how ad networks match between advertisers and publishers have been studied extensively, mainly from the perspective of users. However, there is still limited knowledge about these practices. Ad networks also have an impact on consumer privacy. They track consumers across websites to limit wasteful repetition of ads, but this tracking capability depends on consumer privacy-related choices. The decision to allow tracking has implications for the provision of ads, with potential positive externalities on both advertisers and consumers. There may be a need for privacy policies and regulatory interventions to address the balance between tracking and the provision of ads.
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29 Mar 2021 2 Citations | The paper does not explicitly mention the key concepts of ad networks. |
| The provided paper is about the concepts of graph theory relevant to ad-hoc networks. It does not specifically mention the key concepts of ad networks. | |
Open access•Dissertation 01 Jan 2008 | The paper does not provide information about the key concepts of ad networks. |
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