What are the primary motivations behind the use of certain products or services?
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Consumers' motivations for using specific products or services are influenced by various factors. These motivations can stem from needs, desires, and perceptions of the product/service's ability to fulfill those needs. Studies on product-service systems (PSSs) highlight that motivations for adopting such systems include factors like relative advantage, compatibility, complexity, trialability, and observability. Additionally, motivations for using products can be influenced by the design and experiences offered by service providers in the sharing economy. Understanding consumer motivations involves exploring reasons for product use through probabilistic models, which can reveal individual motivations and perceptions. Overall, consumer motivations are complex and can be driven by a combination of intrinsic and extrinsic factors, highlighting the importance of studying these motivations to enhance product/service adoption.
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| Papers (5) | Insight |
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Open access•Posted Content 12 Citations | The primary motivations behind using products or services are rooted in fulfilling consumers' needs, as explained by Abraham Maslow's motivation theory, where needs drive motivations leading to consumer decisions. |
10 Citations | The primary motivations behind product consumption, such as adolescent smoking, include influence from friends, internal justifications like relaxation, and liking, rather than external factors like ads or appearance. |
| Primary motivations for product-service system adoption include factors like relative advantage, compatibility, complexity, trialability, and observability, as identified in the study on e-bike sharing. | |
Open access 01 Jan 2010 8 Citations | Consumers' motivations for using products/services stem from fulfilling their needs, as per Abraham Maslow's theory, where needs drive motivations, influencing purchase decisions and satisfaction levels. |
01 Jul 2018 2 Citations | Providers in the sharing economy focus on profit rather than intrinsic motivations like sustainability when designing tourism services, as revealed in the study. |
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