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What are theories that explains the spread of internet memes?

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The spread of internet memes can be explained through various theories proposed in the research papers. One theory focuses on the functioning of memes in internet communication, highlighting their evolution and rapid dissemination . Another theory delves into the pragmatics of internet memes, discussing how traditional pragmatic notions like recipient design and common ground apply to meme interaction . Additionally, a critical theory of memes explores their global political implications, emphasizing the spatial logic through which memes circulate and emerge, leading to diverse political potentials . Furthermore, a theoretical perspective on memes from the internet emphasizes their biological conception and insertion in digital media, along with the categories of competition, variation, retention, and selection that influence meme formation and analysis .

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Journal Article•DOI On the interaction of core and emergent common ground in Internet memes Elke Diedrichsen 17 Nov 2020 8 Citations	Kecskes' core and emergent common ground theory explains the interactive dynamics of Internet memes, focusing on the balance between shared cultural references and originality in meme communication.
Open access•Journal Article•DOI Memes no meio digital: um olhar teórico sobre sua propagação nas redes sociais Sergio Kobayashi 16 Jul 2019 2 Citations	Theoretical perspectives on internet meme propagation include concepts of competition, variation, retention, and selection, as proposed by Richard Dawkins (1979) and Limor Shifman (2013).
Open access•Journal Article•DOI Theorising the memescape: The spatial politics of Internet memes Uygar Baspehlivan 08 Mar 2023-Review of International Studies	The paper introduces the concept of the "memescape" to theorize the spatial politics of internet memes, utilizing Deleuze and Guattari's ideas of smooth and striated spaces for analysis.
Open access•Journal Article•DOI The meme as a form of communication on the internet D. Ivanova 20 Oct 2022-Ezikov svât	The spread of internet memes is explained by the biological concept of memes evolving like genes and the ease of replication and sharing in a visual society.
Book Chapter•DOI On the interaction of core and emergent common ground in Internet memes Elke Diedrichsen 15 May 2022	The paper discusses Kecskes' theory of core and emergent common ground to explain the interactive dynamics of Internet memes, focusing on the pragmatics of meme culture.

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