What factors contributed to the recent crisis at Adidas in 2022?
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The recent crisis at Adidas in 2022 was influenced by various factors. The crisis stemmed from the impact of the COVID-19 pandemic on the sports sector, including Adidas, leading to significant disruptions in the global economy . Additionally, the crisis was exacerbated by the online environment's challenges in controlling Communication Hostility, which can escalate into a Communication Crisis, as seen in the case of Adidas Poland's online crisis called Adisucks . Furthermore, the crisis highlighted the importance of crisis management strategies, such as timely innovation studies to adapt and minimize impacts during unforeseen events like the COVID-19 pandemic . These factors collectively contributed to the crisis faced by Adidas in 2022.
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| The crisis at Adidas Poland in 2022 was triggered by communication hostility on Facebook, particularly with the hip-hop community, revealing fundamental community management errors within a strategic audience. | |
5 Citations | Not addressed in the paper. |
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1 Citations | Not addressed in the paper. |
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