What factors have contributed to Tupperware's current position in the Industry Life Cycle?
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Tupperware's current position in the Industry Life Cycle can be attributed to various factors. Firstly, Tupperware's success is linked to its representation of middle-class white domestic femininity, which resonates with the evolving roles of North American women over the past fifty years . Additionally, Tupperware's environmental performance, especially in terms of packaging and waste management, plays a crucial role in shaping its position in the industry . Moreover, changing consumer lifestyles, driven by factors like increased working women, high disposable incomes, and a desire for convenience and quality, have influenced Tupperware's market presence . Furthermore, factors such as brand image, customer perceived value, and customer satisfaction have also impacted Tupperware's sales and customer retention strategies . Lastly, employee competence and incentives have been identified as key factors affecting Tupperware's work performance and overall industry standing .
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| Papers (5) | Insight |
|---|---|
Open access•Journal Article 1 Citations | Factors contributing to Tupperware's position include changing lifestyles, increased working women, disposable incomes, convenience demand, health consciousness, and competition driving sellers to differentiate and cater to consumer preferences. |
| Competence and incentives significantly influence employee performance at Mikhalya Tupperware, impacting its position in the industry life cycle through workforce effectiveness and motivation. | |
18 Citations | Tupperware's success stems from aligning with middle-class white domestic femininity amidst evolving women's roles, intertwining domestic and economic responsibilities, reflecting how women navigate work-life pressures. |
| Not addressed in the paper. | |
Open access•Journal Article 3 Citations | Brand image, customer perceived value, and customer satisfaction influence Tupperware's position by impacting repurchase intentions, with customer perceived value having the most significant effect on repurchase intentions. |
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