What factors influence the location of coffee shops in the Philippines?
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The location of coffee shops in the Philippines is influenced by various factors. Customer preferences play a significant role, with factors such as sensory evaluation, price, promotion, and ambience impacting their choice of coffee shops . Additionally, the demand-supply gap in the coffee industry affects local value chain players, leading to different business models prioritizing efficiency or market responsiveness in specific regions like Amadeo and Silang in Cavite Province . Moreover, customer loyalty in homegrown coffee shops is influenced by marketing mix, customer expectations, experience, and satisfaction, highlighting the importance of these factors in determining the success and location of coffee establishments . Overall, a combination of customer preferences, market dynamics, and business strategies shapes the location of coffee shops in the Philippines.
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