What is marketing types?
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Marketing types encompass various classifications within the realm of marketing organizations and strategies. Research has identified different marketing organization types, including Growth Champions, Service Providers, and Marcom Leaders, shedding light on the diverse structures and functions within marketing organizations . Additionally, studies have explored the spread of terms describing marketing types in literature, highlighting the impact of term age on research trends and priorities, emphasizing the presence of a "fad effect" that may influence research directions . Moreover, the distinction between direct marketing and digital marketing has been crucial in influencing consumer decisions, with both types showing a positive and significant impact on purchasing decisions, emphasizing the importance of these marketing strategies in driving consumer behavior . These insights collectively contribute to a comprehensive understanding of the multifaceted nature of marketing types.
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| Papers (5) | Insight |
|---|---|
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| Marketing types in the retail sector include ownership-based (independent, chain, franchising), merchandise-based (department stores, supermarkets), price-based (discount stores, warehouse clubs), and place-based (shopping centers). | |
| Marketing organization types include Growth Champions, Service Providers, and Marcom Leaders. Growth Champions have line authority, while Service Providers focus on branding and communications, and Marcom Leaders primarily handle brands and communications. | |
| Marketing types discussed in the paper are direct marketing and digital marketing. Both types positively influence purchasing decisions in the spare parts business at Cikal Motor Bandar Lampung. | |
2 Citations | Marketing types refer to various categories within marketing, such as services marketing. Research shows a trend in exploring specific marketing types, highlighting their significance and potential impact on research priorities. |
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2. Demographic segmentation: Segmenting the market based on demographic variables such as age, gender, income, or education.
3. Psychographic segmentation: Dividing the market based on psychological characteristics, values, attitudes, or lifestyles.
4. Product-related segmentation: Segmenting the market based on factors related to the product, such as usage, benefits sought, or brand loyalty.
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