What is meant by sales and marketing plan?
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A sales and marketing plan is a strategic document that outlines the analysis of a market, identification of opportunities, setting of goals, and the means to achieve them . It involves assessing the feasibility, resources, viability, and sustainability of a business idea, starting with market research, technical analysis, administrative structuring, and economic evaluation . Such plans are crucial for companies to navigate the competitive landscape and meet customer needs ethically, avoiding deceptive practices that can harm both customers and employees . Additionally, innovative approaches like a method and system based on the incomes of suppliers and purchasers can create a fair remuneration structure, benefiting those with lower incomes . Overall, a well-developed sales and marketing plan is essential for businesses to thrive in today's dynamic markets.
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| Papers (5) | Insight |
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01 Jan 2010 | A sales and marketing plan outlines strategies for promoting and selling a product or service, crucial components within the broader business plan methodology for entrepreneurial success. |
| The sales and marketing plan in the paper focuses on redistributing resources by compensating suppliers and purchasers based on their income levels, benefiting those living on less than $2.00/day. | |
Open access 01 May 2018 1 Citations | The sales and marketing plan in the paper focuses on launching GynaCup in Bogota's feminine hygiene market using strategic analysis tools like Pestel, Porter's Five Forces, and Fred David's Strategic Planning. |
25 Jun 2017 | Sales and marketing plans refer to strategies used by commercial banks to increase profits, often leading to unethical practices like pressuring customers into unfavorable contracts, impacting trust and employee morale. |
| A sales and marketing plan is a strategic document that outlines objectives, strategies, and resources needed to achieve goals and improve outcomes in the market. |
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