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What is the concept of the Filipino value "hiya"?

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The concept of the Filipino value "hiya" encompasses a complex interplay of shame, social connectedness, and ethical considerations. Hiya is not merely a negative emotion but also a virtue involving self-control for the sake of others, as discussed by Lasquety-Reyes . It influences Filipino behavior, affecting how individuals present themselves and interact within society, as highlighted by Pfeiffer and Martinez . Furthermore, hiya is seen as a sensitivity to maintaining face and dignity, especially in the face of cyber-sexual violence against women, as explored by Brazal . Filipino values like hiya, gaya-gaya, and pagkakaibigan shape how individuals seek, use, and share information, reflecting their online and offline relationships, as observed by Obille .

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Book Chapter•DOI Information Behavior and Filipino Values: An Exploratory Study Kathleen Lourdes B. Obille 25 Mar 2018 1 Citations	"Hiya" is a Filipino value reflected in social media use, influencing what information is shared and how individuals interact with online and offline connections, as per the study findings.
Journal Article•DOI In Defense of Hiya as a Filipino Virtue Jeremiah Lasquety-Reyes 29 Jan 2016-Asian Philosophy 12 Citations	The concept of "hiya" in Filipino culture is distinguished as both a passive feeling of shame and an active virtue of self-control for the benefit of others, promoting a positive appraisal.
Journal Article•DOI Recasting Ethics of Face and Hiya (Shame) in the Light of Cybersexual Violence Against Women Agnes M. Brazal 20 Oct 2020-International Journal of Practical Theology 1 Citations	The concept of "hiya" in Filipino culture refers to shame as a virtue, involving sensitivity to the loss of face of others, particularly relevant in addressing cybersexual violence against women.
Open access•Journal Article•DOI “Hulas at Hiya”: Reflections on Filipino Context of Human-Connectedness and the Nature of Nursing Rudolf Cymorr Kirby P. Martinez 18 Dec 2019 2 Citations	The concept of "hiya" in Filipino culture is a virtue emphasizing self-control for others' welfare, preventing hurt or embarrassment, and thriving in a socially controlled environment.
Book Chapter•DOI Unpacking Hiya : (Trans)national “Traits” and the (Un)making of Filipinxness Steven I. Pfeiffer 05 Apr 2022	"Hiya" is a complex Filipino value encompassing shame and social cohesion, with contradictory roles in Filipino society, explored critically in the context of Filipinx identity formation and diaspora.

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How does hiya affects the Philippine business setting?5 answersHiya, a Filipino concept often translated as 'shame' or 'embarrassment,' plays a significant role in the Philippine business setting. It is viewed as a multivalent emotional category that influences social interactions and behaviors. In the context of business, hiya can impact decision-making processes, as it emphasizes self-control for the sake of others, reflecting a sacrificial virtue. Additionally, hiya's influence extends to the realm of technology development, where Filipino businesses are encouraged to enhance their R&D capabilities to foster innovation and competitiveness. Understanding hiya within the business environment requires acknowledging its role in maintaining social cohesiveness and ethical conduct, aligning with the broader cultural values deeply ingrained in Filipino society.

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What are some of the positive and negative consequences of the Filipino value of hiya?5 answersThe Filipino value of hiya (shame) has both positive and negative consequences. On the positive side, hiya is seen as a virtue that involves self-control and sacrifice for the sake of others, leading to social cohesiveness and maintaining normative relationships. It is also considered a part of Filipino cultural knowledge and influences how individuals present themselves and act in society. On the negative side, hiya can be used to explain social failures and flaws, potentially leading to a negative view of Filipino identity. Additionally, hiya can contribute to a culture of silence and shame, particularly in the context of cyber-sexual violence against women, where sensitivity to a loss of face may prevent victims from seeking help. Overall, hiya has complex implications for Filipino society, both positive and negative, and its understanding and interpretation can vary depending on the context.

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