What is the impact and factors of online travel agencies platforms in Hotels industry?
Best insight from top research papers
Online travel agency (OTA) platforms significantly impact the hotel industry by providing convenient booking options for travelers, influencing consumer reviews, and affecting hotel profitability. Factors influencing travelers when booking hotels through OTAs include room facilities, customer recognition, pricing, promotions, and other hotel amenities. Consumers often focus on facilities, services, and hygiene in their reviews, with negative correlations between high-frequency complaint-oriented words and ratings. Hotels appreciate the incremental business OTAs bring but may resent the commissions, leading to a need for effective distribution strategies to maximize revenue. The digitalization of the hotel reservation process and the dominance of platforms like Booking.com highlight the ongoing trend of adapting to modern distribution channels in the hospitality sector.
Answers from top 5 papers
More filters
| Papers (5) | Insight |
|---|---|
30 Dec 2020 3 Citations | Online Travel Agencies (OTA) like Booking.com impact hotel industry by digitalizing reservation processes, influencing market strategies, and catering to contemporary tourists' preferences, as observed in Bulgaria's hospitality sector. |
| Online travel agents (OTAs) significantly influence travellers' hotel booking expectations through factors like room amenities, star ratings, pricing, promotions, and overall hotel facilities, enhancing personalized travel arrangements. | |
| Online travel agencies (OTAs) play a crucial role in hotel distribution, offering incremental business but raising concerns over commissions. Factors include distribution strategy, intermediation, place, pricing, and search engine marketing. | |
| Online travel agency platforms influence hotel industry by guiding consumer choices. Factors like facilities, services, and hygiene impact user ratings, with reviews often focusing on complaints. | |
| Online collaborative platforms impact hotels by posing competition, job insecurity, tax avoidance, and safety concerns. Success factors include effective competition strategies and identifying levy collection avenues. |
Related Questions
What are some recent studies that have explored the impact of social media on the hospitality industry?5 answersRecent studies have delved into the impact of social media on the hospitality industry. One study highlighted the essential role of social media in reshaping managerial practices and consumer journeys within the hotel sector. Another study emphasized the necessity for small hospitality establishments to adopt social media for effective marketing, especially in the face of modern tourist behavior dynamics. Furthermore, research has shown that the COVID-19 pandemic has heightened the importance of social media influencers in the hospitality industry, leading to a surge in influencer marketing strategies. Additionally, a case study during the COVID-19 crisis outlined good practices for social media management in hotels, emphasizing the need for effective communication strategies during global crises. These studies collectively underscore the evolving landscape where social media plays a crucial role in shaping marketing strategies and customer interactions in the hospitality sector.
What is the impact of online reviews on consumer hotel booking?4 answersOnline reviews have a significant impact on consumer hotel booking decisions. Customers tend to consult online reviews before making a purchase, and positive reviews can increase brand awareness and enhance the occupancy rate of hotels. The dissemination ability of the internet allows online reviews to reach a wider audience, influencing future customers' booking intentions. The usefulness, valence, volume, and trustworthiness of online reviews play a crucial role in influencing hotel booking intentions. Additionally, the ease of use and information usefulness of both hotel brand websites and consumer review websites impact consumers' decisions on review websites. The affective content and communication style of customer reviews also influence hotel conversion rates. Furthermore, factors such as location, service, value of the hotel, and the length of the review affect the helpfulness of hotel reviews. These findings provide valuable insights for hotel managers to understand and manage customer booking behaviors and improve customer satisfaction.
What are the factors that affect traveler's satisfaction toward online travel agencies?3 answersFactors that affect traveler's satisfaction toward online travel agencies include service quality, system quality, website design, perceived quality, ease of understanding, response time, intuitive operation, information provided, and utility for using the platforms. These factors influence customers' overall satisfaction and purchase intentions, and are different for different customer profiles. The quality of the information provided in the websites is a significant antecedent for satisfied customers, while utility is important for unsatisfied customers. Service quality of online travel agencies partially affects satisfaction and behavioral intention, with satisfaction having a positive effect on behavioral intentions. Understanding these factors and their impact on satisfaction can help online travel agencies improve their service quality and customer base.
What is the impact of tourism platforms on the local economy?5 answersTourism platforms have a positive impact on the local economy. They promote local economic development by allowing locals to obtain extra income and fostering microentrepreneurship. Sustainable tourism, including ecotourism, is recognized as beneficial for the economy as it provides employment and financial compensation while causing no damage to the environment. In Malaysia, tourism-led growth has been observed, with tourist receipts and capital investment in the tourism industry significantly contributing to economic growth. Tourism also has the potential to drive high economic growth in small and medium Asian cities, leading to increased income and employment opportunities. Scholars argue that tourism is a key driver of socio-economic development, bringing about employment, cultural revival, and improved balance of payments. Overall, tourism platforms play a crucial role in stimulating the local economy by generating income, creating employment opportunities, and promoting sustainable development.
What is the impact of Online booking Platforms on the Omani Tourism Industry?5 answersOnline booking platforms have had a significant impact on the tourism industry in Oman. The study by Tripathi and Al Shahri found that new media, including websites and social media, play a crucial role in promoting and branding nations, including Oman, as a tourism destination. However, the study also highlighted the need for more efforts and awareness in terms of involving locals to make Oman an international tourism destination. Additionally, the study by Changb revealed that online booking platforms can effectively promote customer loyalty in the hotel industry through factors such as brand awareness, customized service, pricing, promotions, and information sharing practices. This suggests that online booking platforms can contribute to the growth and success of the tourism industry in Oman by attracting and retaining customers.
What is the focus of the impact of online reviews on hotel marketing?3 answersThe impact of online reviews on hotel marketing focuses on several key areas. Firstly, the hotel response strategies to customer reviews play a crucial role in stimulating purchase intention and influencing consumer behavior. Secondly, the availability of online reviews can affect a hotel's sales channel choice, including whether to cooperate with online travel agencies (OTAs) or use direct channels. Thirdly, the musicscape in hotels can influence customer behavior, with factors such as loudness and tempo of music impacting customer evaluations. Fourthly, understanding the customer experience through online reviews is essential for maintaining customer satisfaction and repurchase intention in the hotel industry. Lastly, the perceived usefulness of online reviews has a direct influence on hotel booking intentions, with factors such as information credibility and quality playing a significant role.