What is the impact of artificial intelligence on digitalization?5 answersArtificial intelligence (AI) significantly impacts digitalization across various sectors. AI enhances business performance, trade, and supply chains. In the labor market, AI leads to increased flexibility requirements, especially in occupations closely associated with AI, such as office and secretarial roles. Moreover, AI contributes to improving processes, reducing passage times, and increasing customer loyalty in companies. In the tourism sector, AI boosts productivity by automating administrative tasks and enhancing customer support. Additionally, AI algorithms aid employees in achieving goals more efficiently, leading to enhanced motivation and productivity in the workplace. Overall, AI's integration into digitalization processes modernizes legacy systems, fosters innovation, strengthens security, and boosts profitability across industries.
What are the implications of internationalization and digitalization on small and medium-sized enterprises (SMEs)?5 answersInternationalization and digitalization have significant implications for small and medium-sized enterprises (SMEs). Digitalization positively influences SMEs' participation in export and import activities, both directly and through productivity improvements. The integration of digital technologies and digital intensity drives digitalization in European SMEs, leading to positive impacts on performance, including process streamlining, productivity improvement, and enhanced customer experience. Digitalization plays a vital role in facilitating the financial performance of SMEs, improving productivity, sales, and overall firm performance. Digitalization and innovation greatly increase the advantages of digital entrepreneurship in SMEs, enhancing efficiency, customer relations, and collaboration. These findings highlight the importance of digitalization for SMEs' trade behavior, competitiveness, and overall business growth and development.
How does digital marketing impact the global business landscape?4 answersDigital marketing has had a significant impact on the global business landscape. It has changed the way brands and organizations use technology for marketing, leading to the widespread use of digital marketing campaigns that utilize various strategies and platforms. The digital transformation of marketing has also transformed the nature of markets globally, driven by new technology, changes in consumer demand, and new forms of business competition. Digital marketing has become a medium for promoting brands and connecting with customers across the globe, although it presents challenges in capturing customer attention due to their active nature on multiple social media platforms. The digital revolution has influenced marketing in an increasingly global environment, with the internet and global internet marketing strategy playing a crucial role in the impact of marketing mix decisions on firm performance globally. Rapid technology advancements have led to an increase in customer touchpoints and the need for a richer set of digital tools to find and engage people on a global scale.
What is the impact of digital trade on the global economy?5 answersDigital trade has had a significant impact on the global economy. The rapid growth of digital transactions and digital trade on a global scale has created new markets, products, and business models based on new digital technologies. The development of e-commerce and foreign trade in information and communication services has been particularly influenced by digitalization. Digital technologies have transformed economic activity in both domestic and international markets, with a particular focus on trade in services. The blurring boundaries between goods and services in the context of digitalization have led to changes in the structure of international trade and the determinants of competitive advantage. Furthermore, digitalization has provided opportunities for small and medium-sized enterprises, contributing to economic development and global competitiveness. Overall, digital trade has revolutionized international trade by creating new opportunities, changing traditional business models, and impacting various sectors of the global economy.
What is the impact of digitalization on business strategy?4 answersDigitalization has had a significant impact on business strategy. It has disrupted traditional business models and forced companies to undergo a digital transformation. Digitalization has changed the structure of competition, business conduct, and overall performance across industries. It has also influenced the development of new corporate strategic directions, particularly in terms of customer experience, operational processes, business models, and employee experience. Furthermore, digitalization has the potential to accelerate the transition towards a more resource-efficient and robust circular production system, leading to the development of circular business models. Overall, digitalization has become a key factor in driving economic growth, business competitiveness, and innovation activities of enterprises.
What are the effects of digitalization on firm-level international business?5 answersDigitalization has significant effects on firm-level international business. It has become a competitive necessity for firms to internationalize in the era of globalization, and digitalization offers new perspectives on internationalization. Market orientation and marketing capability are crucial for the success of internationalized firms in foreign markets, and marketing capability mediates the effect of market orientation on firm performance. However, digitalization does not have a direct effect on firm performance for internationalized firms, while it has a direct and significant effect for other firms. Digitalization modifies a company's operational and commercial activities, strategies, and business models. Companies using Data-Driven Business Models rely on data as key sources and can benefit from big data and analytics. Overall, digitalization plays a transformative role in firm-level international business, influencing internationalization strategies and firm performance.