What is the role of power dynamics as a characteristic of communication?
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Power dynamics play a significant role in communication. The relationship between power and persuasion is explored in the research by Dubois et al.. They propose an agentic-communal model of power, where high-power states emphasize competence information in messages, leading to greater persuasion among high-power audiences. In contrast, low-power states emphasize warmth information, resulting in greater persuasion among low-power audiences. Mooijman's research focuses on trust reciprocation and demonstrates that people are more likely to trust high-power individuals when they first trust them, but more likely to distrust high-power individuals when they first distrust them. This is because power dynamics influence perceptions of trustworthiness and motivate reciprocation. Overall, power dynamics shape the messages generated by communicators and influence the trust and persuasion outcomes in communication interactions.
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77 Citations | The paper discusses the role of power dynamics in communication, specifically how power affects the messages generated by communicators and the messages that persuade audiences. |
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Open access•Dissertation 01 Sep 2012 7 Citations | The role of power dynamics is discussed in the paper, specifically in the context of the communication between specialist nurses and doctors in acute hospital settings. |
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