What is the significance of the "Kim SMAW" document in the field of marketing research?
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The "Kim SMAW" document is significant in the field of marketing research because it presents a case study on Kim Kardashian's marketing tactics and how she has sustained her fame. It highlights that celebrities are no longer revered solely for their talents but have become famous for no apparent reason, leading to a new definition of celebrity . Additionally, the document discusses the KIM platform, which provides a knowledge and information management framework for automatic semantic annotation, indexing, and retrieval of documents. It utilizes state-of-the-art Semantic Web technology and standards, allowing for automatic semantic annotation, content retrieval based on semantic queries, and semantic repository access . The KIM platform also includes an iconic query system, which provides users with a homogeneous access to distributed, heterogeneous, and multimedia databases through a modality independent of the specific underlying environments .
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55 Citations | The provided paper does not mention anything about the "Kim SMAW" document or its significance in the field of marketing research. |
9 Citations | The provided paper does not mention anything about the "Kim SMAW" document or its significance in the field of marketing research. The paper is about the KIM query system, which provides a homogeneous access to distributed multimedia databases. |
297 Citations | The provided paper does not mention anything about the "Kim SMAW" document or its significance in the field of marketing research. The paper is about the KIM platform for information extraction and retrieval. |
| The provided paper does not mention the "Kim SMAW" document or its significance in the field of marketing research. |
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