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What psychological factors influence a person's decision to purchase a product or service?

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Psychological factors play a significant role in influencing a person's decision to purchase a product or service. Factors such as attitude, subjective norm, purchase intention, implementation intention, motivation, belief and attitudes, personality, self-concept, and lifestyle all contribute to shaping consumer behavior . These factors are crucial in understanding how individuals perceive products or services, make decisions, and ultimately act upon their intentions. Research indicates that psychological factors like emotions, cognitive biases, and social influences also impact economic decision-making, highlighting the complexity of consumer behavior . Therefore, businesses and policymakers need to consider these psychological aspects when developing strategies and policies to effectively target and influence consumer purchasing decisions.

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Open access•Journal Article•DOI Analysis of Factors Influencing Purchase Decisions. Perception Study within the Former Insurance Policy Holders of Jiwasraya who agreed to proceed with Policy Restructuring Program to PT Asuransi Jiwa IFG (PT IFG Life) Hasna Rizki Mardhiana 20 Jul 2022-International Journal of Current Science Research and Review	Psychological factors influencing purchase decisions include attitude, subjective norm, purchase intention, and implementation intention, as per the Theory of Planned Behavior applied in the study.
Open access•Journal Article•DOI How psychological factors influence economic decision-making, and the implications for policy 01 Apr 2023	Cognitive biases, emotions, and social influences influence economic decision-making, impacting purchasing choices. Understanding these psychological factors is crucial for policymakers when designing effective economic policies.
Open access The Influence of Personal and Psychological Factors toward Consumer Purchase Decision Vici Fitrayanti, Purwanto - Show less +1 more 16 Nov 2020 2 Citations	Motivation, personality and self-concept, and lifestyle are psychological factors influencing consumer purchase decisions, with lifestyle being the most significant factor according to the research.
Open access•Journal Article•DOI Psychological factors affects online buying behaviour Kartika Nuradina 10 Dec 2022-Journal of Business and Management INABA (JBMI) 5 Citations	Psychological factors like perception, attitude, motivation, emotion, and trust influence online buying behavior, shifting consumers towards making purchases on the internet.
Open access•Journal Article•DOI Psychological factors in the formation of irrational consumer behavior N.V. Zaviazkina, Olena Kryvenko - Show less +1 more 01 Jan 2022-Dnipro Scientific Journal of Public Administration, Psychology, Law	Psychological factors like seeking social support and impulsiveness influence irrational consumer behavior by directing actions on mental states, feelings, thoughts, and intentions in purchasing decisions.

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Related Questions

What influences the consumers purchasing decisions?5 answersConsumers' purchasing decisions are influenced by various factors. Firstly, consumer behavior is driven by needs, desires, and past experiences with brands and products, impacting the decision-making process. Additionally, influencers and celebrities play a significant role in shaping consumers' purchasing choices, especially across different educational levels. Surrounding references such as product recommendations, public opinion, and advertising, as well as environmental stimuli like store layout and product design, also impact consumer decisions significantly. Moreover, the timing of processing product desirability versus price affects consumer choices, with desirability often influencing decisions earlier, showcasing how marketing actions can alter decision-making processes. These combined factors highlight the complex interplay of influences on consumers' purchasing decisions.

What factors influence decision to buy a product?5 answersThe decision to buy a product is influenced by various factors identified in the research papers. Factors such as product desirability, price, promotion, place, process, people, physical evidence, brand image, product quality, environmental concerns, drive for environmental responsibility, green product experience, social appeal, motives behind green product purchase, and demographic characteristicsplay significant roles. These factors impact consumer behavior and ultimately affect their purchasing decisions. Understanding these determinants is crucial for companies to tailor their marketing strategies effectively, ensuring that products meet consumer needs and preferences. By considering these factors, businesses can enhance customer satisfaction and competitiveness in the market.

What are the primary psychological factors that influence consumers' decision to purchase pharmaceuticals?5 answersPsychological factors influencing consumers' pharmaceutical purchase decisions include price sensitivity, trust, brand perception, knowledge about the product, and perceived risks and benefits. Consumers prioritize price, service quality, and brand reputation. Additionally, consumer attitudes, risk perceptions, ethical judgments, and subjective norms play crucial roles in decision-making regarding pharmaceutical purchases. Factors such as health scientist recommendations, advertising, alternative options, and public opinion also impact consumer behavior. Moreover, the importance of customer service, product knowledge, experience with dissatisfied customers, and efficient sales analysis are highlighted as essential aspects of consumer behavior in pharmaceutical markets. These psychological factors collectively shape consumers' perceptions and choices when buying pharmaceutical products.

What are the key factors that influence consumers' purchase decisions?4 answersConsumers' purchase decisions are influenced by various factors. Personal and psychological factors were found to have a significant influence on consumer habits. The price of a product is considered one of the most important attributes in consumer choice, and it has a major influence on purchase intention. Additionally, the time at which product desirability and price begin to influence decisions plays a role in purchasing behavior. Factors such as personal preference, previous knowledge, convenience, religion/beliefs, quantity, country of origin, and nutrition labels also impact purchasing decisions. Furthermore, external factors, details processed at the time of learning the price, and additional elements introduced by companies can influence customers' decisions. Overall, the key factors that influence consumers' purchase decisions include personal and psychological factors, price, product desirability, attributes like nutrition labels, and external factors introduced by companies.

What are the factors that influence consumer purchase decisions?5 answersConsumer purchase decisions are influenced by various factors. These factors include product quality, price, service quality, social media promotion, culture, incentives, and purchasing power. Product quality, price, service quality, and social media promotion have been found to have a positive and significant effect on purchasing decisions. Additionally, the time at which product desirability and price are processed and utilized by consumers also plays a role in purchase decisions. Brand loyalty and perceived quality are other factors that influence consumer purchasing decisions. Overall, these factors collectively shape consumer perceptions and preferences, ultimately impacting their purchase decisions.

What are the factors that affect the purchase decision of consumers?5 answersFactors that affect the purchase decision of consumers include safety features, reliability, resale value, individual factors (such as age, job, economic condition, lifestyle, personality, or self-image), brand, quality, after-sales services, warranty, advertising, rebates, offers, discount, mode of payment, display, salesperson behavior, store location, product quality, price, service quality, social media promotion, halal awareness, halal certification, and halal marketing.

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