Why Verbal Persuasion not effect on TAM Model?
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Verbal persuasion may not significantly impact the Technology Acceptance Model (TAM) due to the effectiveness of other forms of communication. Research suggests that behavioral and verbal modeling can enhance self-efficacy beliefs and intentions more than verbal persuasion. Additionally, in the context of persuasive messages, verbal anchoring plays a crucial role in guiding interpretation and influencing persuasion. This indicates that verbal cues alone may not be as impactful in shaping beliefs and behaviors compared to other nonverbal or visual elements. Therefore, the lack of a strong effect of verbal persuasion on the TAM model could be attributed to the greater influence of other communication strategies, such as modeling and anchoring, in shaping attitudes and intentions.
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8 Citations | Verbal persuasion did not significantly impact the Technology Acceptance Model (TAM) due to its lesser effect on self-efficacy beliefs and intentions compared to behavioral and verbal modeling in preventing drunken driving. |
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