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Brand awareness
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1975
Showing papers on "Brand awareness published in 1975"
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The relationship between advertising and promotion in brand strategy
[...]
Roger A. Strang
,
Robert M. Prentice
,
Alden G. Clayton
01 Jan 1975
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27
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Journal Article
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Brand substitution the consumer's viewpoint.
[...]
Nelson Aa
,
Gagnon Jp
01 Jul
1975
-
Journal of the American Pharmaceutical Association
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7
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An empirical, cross-cultural study of brand loyalty and perceived risk
[...]
Robert Joseph Hoover
01 Jan 1975
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1
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Journal Article
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Brand Choice and Communication Behavior: Consumer Response to the Marketing of Religion
[...]
Donald J. Hempel
,
William J. McEwen
01 Jan
1975
-
ACR North American Advances
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1
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