Showing papers on "Branded content published in 2003"
TL;DR: In the early phase of the internationalization process, there were expectations that one result would be a more liberalized media discourse environment - eroding authoritarian governments' capacity to control information flows as discussed by the authors.
Abstract: During the past decade, digital technology and global deregulatory forces have facilitated the restructuring of East Asia's mediascape - resulting in complex, internationalized relationships within the regional political economy. Transnational media corporations - such as AOL Time Warner and News Corporation - are negotiating strategically important positions in regional distribution and branded content markets, in the pursuit of 'consumer segments' that form the basis of multi-platform, mass-media customer relationships. In the early phase of the internationalization process, there were expectations that one result would be a more liberalized media discourse environment - eroding authoritarian governments' capacity to control information flows. Evidence to support this contention is unconvincing. Information-sensitive states, notably China, have developed strategies to mediate the distribution of mass information - often in partnership with compliant local entrepreneurs and the international media corpor...
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