Showing papers on "Content analysis published in 1976"

Public Relations Influence on Coverage of Environment in San Francisco Area

Abstract: Throughout most of the I Ws, unless a river was on fire or a major city was in the midst of a week-long smog alert, pollution was commonly accepted by both the press and the public as a fact of life -as part and parcel of industrial society. Corporate public relations promoted this view and skillfully kept the public satisfied. The press rarely heard the bad news of industry pollution but often received good-news releases concerning industry pollution controls and the many benefits offered to the community by local corporations. Cutlip in 1962 estimated that some 35% of the content of newspapers came from public relations practitioners. He said that more and more the news gathering job was being abandoned to the public relations professional. Cutlip contended that study would show that the new, complex areas of news such as science, health, education and social welfare were being covered in a large degree by the PR practitioner, not the aggressive, investiga tive reporter. 1 The environment clearly was a new, very complex area of the news, and the rise of environmental awareness in the late 1960s was due, at least partly, to

Ownership Versus Developmental News Content: an Analysis of Independent and Conglomerate Newspapers of India:

Abstract: Even since the publication of the Report of the Press Commission in 1954, such criticisms about the ownership of newspapers have been expressed by government authorities, journalism educators and political leaders. The Commission, and later on, the Press Council pointed out that the press is not equal to India’s social needs as it is in the hands of people who have no social commitment and whose major interests are profit-making and the promotion of their industrial and business venture. It has also

Mass advertising as social forecast

Abstract: This study is an attempt to develop a procedure for anticipating broad sociocultural change by a decade. Data on the fundamental psychological needs of the American people were culled with a content analysis of mass advertising. On the theory that those unsatisfied needs would compel sociocultural change in such a manner as to accommodate them, forecasts were drawn up. A trial forecast of American life in 1970 was substantiated through a content analysis of national news and by means of relevant social statistics. The proposed method was then used to forecast the future of American culture to 1980.

A system for text and content analysis

Abstract: THE INTRODUCTION of the computer in the last ten years as a tool for the exploration and analysis of literary data has not been a substitute for the intelligence of the researcher but more of an extension of his memory and organizing capabilities. In the investigation of many disciplines based on textual data (literature, history, sociology, philosophy, theology), the researcher often has to manage a vast quantity of information. As he must frequently parse, recall or organize his text and make inferences from it, he may write cards, underline, annotate with numbers, copy references, generate new texts, produce concept associations, build concordances and so on. In fact, many of his procedures treat the text as nothing more than a set of elements held together by an organizing structure. At this physical level, a computer can be of great assistance, for it can offer many systematically organized data structures for a text and recall hierarchically organized information that varies according to the chosen level of interpretation, be it morphological, lexical or even conceptual. A textual data processing system for literary and social sciences, called SATO (Systime d'analyse des textes par ordinateur), has been implemented with a view of providing an interaction between textual data description and its interpretation. It helps to generate hypotheses which serve as starting points for the researcher's interpretations. The system, conceived and written at the Universit6 du Qu6bec in Montreal, has been working since 1973. The first part is presented here; a second part is now under development, involving scholars from philosophy, linguistics and computer science. The SATO system is related to similar systems in the fields of literary textual data processing and content analysis, such as the General Inquirer.' In the first these, many textpack systems oriented towards the manipulation of large textual data bases have produced indexes, concordances and basic frequency counts. Used mainly for stylistic, philological and lexical studies, as well as the statistical analysis of authorship, these textpacks are usually programmed to present a simple interface to the literary scholar who has no special knowledge of computer programming. The second of these areas, content analysis, has been more concerned with methodology. Of secondary im ortance is the occasionally large volume of textual data, which may come from newspapers, interviews, etc. The analysis techniques are more sophisticated, for example cluster analysis, factorial analysis, categorial and correlation analysis. The SATO system has been conceived with these two functions in mind, i.e., classical literary research and content analysis either on standard or transformed texts. Like the other

Black Boy and Man Child in the Promised Land. Content Analysis in the Study of Value Change Over time.

Abstract: Traditionally, content analysis has been used in the systematic exploration of "the manifest content of communication" (Berelson, 1952). The latitude allowed in the description of the general research technique has been well realized in the sociological and psychological literature, as content analytic investigations have ranged from the study of propaganda, poetry, and magazine content to the settling of the disputed authorship of historical documents (Holsti, 1969). Of particular relevance for the present research is the use of this technique in the analysis of autobiographical writings for the purpose of describing the social crosspressures which might operate in influencing the attitudes and personality characteristics of an author. Such a study has even greater potential utility when the writer or account analyzed might reasonably be viewed as representative of a particular political persuasion, social, or ethnic group with which the analyst has had little contact.