Showing papers on "Customer relationship management published in 1985"
Book•
01 Jan 1985
TL;DR: The purpose of marketing research for managers is to enable managers to become more informed research users and buyers as mentioned in this paper The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
Abstract: The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers The more managers know about how marketing research works, the more effective they can be in using it as a management tool This new edition of the text includes:* The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples
126 citations
01 Oct 1985
83 citations
1 citations