Showing papers on "Electronic media published in 1973"

The Public Library's Publicity Program: How Do Those Involved View It?.

Abstract: This study--"The Public Library's Publicity Program: How Do Those Involved View It?" by John D. Rugg --asks what librarians and newsmen think about the basic content and usual quality of the library publicity program, and how their views differ. In addition to a search of library and public relations literature, the author surveyed a group of public libraries, newspapers, and radio and television stations in Ohio, soliciting opinions on what Ohio public libraries are doing, and how well, in the realm of publicity. Results indicated that there is little disagreement between the librarians and the newsmen, all groups reporting that public libraries in Ohio are doing less well with publicity than they should. In the main, public library publicity is shown to tend to be print oriented; thus it proves somewhat more effective with newspapers than with the electronic media of radio and television. Most commonly provided library publicity services to Ohio news media were reported to be the written news release (92 percent of cases), continuing library-media contact (55 percent), and provision of news tips (47 percent) and background information (also 47 percent). Some indication was shown that, while public libraries take advantage of public service time on radio and television, additional effort to focus public library messages through the electronic media would reach fertile territory for communicating with the mass public.

The Case for Electronic Media in College History Courses.

Abstract: IT is usually assumed that while electronic media-television, audio and video tapes, and films-lend themselves to the fields of science and mathematics, they have very limited uses for the humanities and the social sciences. During the past three years the faculty of Dallas Baptist College have found that electronic media can be used to great advantage in history courses. In fact, when electronic media are fully integrated into a course and not merely grafted on for an occasional change of pace, they can enhance the intellectual quality of the course and add to the convenience of both students and faculty. A seven-year-old accredited senior college, Dallas Baptist is built around the Carr P. and Ruth Collins Learning Center, which houses the electronic retrieval system, the college library, production studios, many faculty offices, numerous seminar rooms, and more than 800 individual carrells equipped with television monitors and headsets. The course at Dallas Baptist that has most successfully combined electronic and printed media is a required freshman course, the Heritage of Western Man. Similar in content to traditional Western Civilization