Showing papers on "Green economy published in 1996"

Blueprint 3 : Measuring Sustainable Development

Abstract: Blueprint 3 is the direct sequel to the ground-breaking Blueprint for a Green Economy. Taking the argument much further, David Pearce and his colleagues show how progress towards sustainability in the UK can be measured. They set out the conditions for sustainable development and the measures of economic progress these imply, before looking in detail at all the main areas of economic activity to which the measures are applicable. The result is a wide-ranging and cogent critique of existing policies which also offers new options - options which will require far-reaching reform of this country's existing political and institutional structure. Blueprint 3 will be a touchstone for future discussions of all the major policy areas.

Green marketing & management : a global perspective

Abstract: Part 1 The new economics of ecology: green standards in global markets green management - a powerful reality the time is ripe for green change the role of the green consumer global greening green operations issues greenlist - action items. Part 2 Green accountability - how is it measured?: the evolution of standards - how and why they developed green standards industrial ecology and holistic management the bottom line greenlist. Part 3 Green management - action: green management is partnering holistic management and the environment recognizing business and green consumerism holistic management in the information age the stakes are high green priorities.

The Green Reader : Essays Toward a Sustainable Society

Abstract: Review: The Green Reader: Essays toward a Sustainable Society Edited by Andrew Dobson Reviewed by Jeroen H.N. Broeders Institute of Economic Geography Dobson, Andrew, editor. THE GREEN READER: ESSAYS TOWARD A SUSTAINABLE SOCIETY. San Francisco: Mercury House, 1991. 280 pp. US $11.95 Paper ISBN: 1-56279-010-2. Recycled, acid-free paper. THE GREEN READER: ESSAYS TOWARD A SUSTAINABLE SOCIETY is an anthology of excerpts from well-known Green books and articles. I began reading it with scepticism, not convinced such a collection of previously published material was necessary. Ultimately, however, my mistrust proved unjustified. The editor, Andrew Dobson, a teacher at the University of Keele in the United Kingdom, presents an overview of what you might call 'Green Thinking.' The book includes pieces from such seminal works as SILENT SPRING, LIMITS TO GROWTH and SMALL IS BEAUTIFUL. In addition, it contains excerpts from articles and books by lesser reknown, but probably more fundamental authors such as the American economist Herman Daly, the Norwegian philosopher Arne Naess, and Garrett 'Tragedy of the Commons' Hardin. With such varied selections, Dobson has successfully represented a wide-range of environmentalist thought. When compiling the THE GREEN READER, Dobson no doubt faced the problem of structure. His solution was to group the various pieces thematically (i.e., The Green Critique, The Green Society, Green Economics, Green Political Strategies, and Green Philosophy). Unfortunately, the result seems awkward, due to the interdisciplinary and all-embracing nature of many of the contributions. In the end, there is too much overlap between the different themes. This is only a minor point of criticism, however, and it is easily compensated by the quality of each piece's introduction where Dobson points out its relevance to and context within the overall collection. Quite frankly, the introductions alone are sufficient reason to buy the book. To whom could this book be useful? It is of no use whatsoever to

Myths and realities of the “new” green economy

Abstract: This article details new research showing that the majority of U.S. consumers have strong inclinations to buy earth-sustainable food products. Contrary to prevailing beliefs in the industry, the market potential for these products is enormous—52 percent of consumers are willing to buy “green,” and nearly one-third (30 percent) can actually be considered as the core market for earth-sustainable food products. Yet these products currently represent only 2 percent of all food sales. This immense gap can be eliminated by turning our focus from supply (an endless stream of new product introductions) to demand (the needs of the consumer). Doing so requires a clear understanding of the consumer and the dispelling of several myths that pervade the marketplace today. Information in this article was taken from Phase 1 of The Hartman Report—Food and the Environment: A Consumer's Perspective, which examines the consumer segments in much more detail with regard to attitudinal, demographic, and psychographic profiles. The report was commissioned, in part, by The Kellogg Foundation, The Food Alliance, and Cascadian Farm. Phase II of the research more closely examines those segments that represent the key target markets for these products, including information on the effects of advertising, public relations, and labels in communicating environmentally sustainable product messages. Phase III will develop specific retail tactics that can be effective in delivering products and services to the most important segments. For information on obtaining a copy of the report, contact The Hartman Group at 206–451–9094.