Showing papers on "Internet presence management published in 1994"

Commerce on the Internet

Abstract: The article discusses the World Wide Web (Internet), focusing on using the WWW to support commerce-electronic marketing and digital publishing. Businesses are increasingly using the Web for advertising and electronic catalog based retail sales. Immediate benefits from the use of the technology include the ability to monitor and track the behavior of one's customers, provided by access statistics the WWW server maintains. In addition, many aspects of managing customer interaction can be automated, for example, submission and collection of customer surveys, billing, and so forth. In the future, more organizations will use the net for innovative ways of providing online magazines and electronic commerce. Although the approximately 20 million Internet users represent only a small fraction of the world population, the dramatic growth of the market in recent years will continue to lure commerce online. >

The Internet Business Companion: Growing Your Business in the Electronic Age

Abstract: From the Publisher: offering tremendous commercial opportunities. But reaping its rewards requires a daunting journey through a maze of technical, financial, and logistical challenges. To make sense of it all and formulate a plan of action for your business, you need an English-speaking guide. The Internet Business Companion tells you how to harness the Internet's competitive business advantages and explosive market opportunities without bankrupting your business. It succinctly explains how to develop and implement a cost-effective Internet business strategy. Whether your business is a small start-up or an established corporation you'll learn all the information you need to establish an online presence. You'll be able to evaluate Internet services, tools, products, and consultants and determine their true costs and benefits. The Internet Business Companion details the entire process of building a virtual business on the Internet. The book tells you how to: assess your company's Internet needs and opportunities design a step-by-step Internet business plan that matches your budget market products and services using low-cost server services promote your business presence on the Internet while respecting the online culture set up an online information source for your company establish an Internet store front for conducting online sales understand what Internet tools, including FTP, Gopher, WAIS, and the World-Wide Web, can do for your business. The Internet Business Companion is filled with creative techniques to help you use the Internet to reach and service new markets and customers and generallyachieve strategic business goals. If your company is considering or already using the Internet then you need The Internet Business Companion.