Showing papers on "Sustenance published in 1984"

Corporate Identity: Beyond the Visual Overstatements

Abstract: Advertising and design are only part of the total marketing/communications mix. Favourable reputations are not made simply with clever visual schemes or even from the provision of what the market wants. To communicate effectively with a genuine and individual voice, there has to be a clear understanding within organizations as to what they are and what they stand for. The strength and confidence derived by staff and management alike from being part of and contributing towards the development of distinctive organizations are vital ingredients in the generation and sustenance of effective corporate images.

Impact of Microprocessors on the Quality of Life: Comparative Needs of Older vs. Younger Generations

Abstract: The impact of the microprocessor is that its ubiquitous applications in industrial production, agriculture, health delivery systems, the office, the home and in personal functions has a rational potential for producing a true Utopia for human-kind. Used with two counterparts not yet as far along in applications development, viz., nuclear fusion and genetic engineering, spectacular productivity increases can be projected. These increases should make it possible to provide all the material resources needed by the population of any country in the world. The highest imaginable material standard of living without reducing or damaging the resources of our planet is realistically a possibility. Steps toward this goal in terms of eliminating dirty, boring, repetitive and dangerous jobs and reducing working hours and years are already a part of first world cultures. A society to come later can provide the average individual with the time, resources, and opportunities to achieve fulfillment of personal needs, both creative and routine. Abolition of poverty, and with it, the tyranny of daily work for sustenance is almost inevitable in the framework of the knowledge revolution that is upon us. Providing of course, that humans individually and in social aggregates can keep the urge to destroy each other under control.

British Nuclear Non-Proliferation Policy and the Trident Purchase

Abstract: It seems reasonable to assume that the decision of individual near-nuclear states about the possible acquisition of nuclear weapons is shaped by a calculation of its various costs and benefits. In some instances a government’s expectation that without its own nuclear arms it may be subjected to nuclear blackmail or attack by a hostile neighbour could provide the predominant impetus to reach or cross the nuclear threshold. Other governments apparently accept that their security is best protected by the two-pronged policy of abstaining from developing their own nuclear weapons and giving sustenance to, and placing confidence in, the non-proliferation system. If a number of the latter states concluded that a significant ‘pillar’ of their security arrangements, namely the non-proliferation system, was degenerating, they might well alter their judgement about the possession of nuclear arms. Thus nuclear-proliferation issues typically exhibit both a state-level and a systemic dimension and analyses that ignore either aspect are likely to be incomplete.

Reaching Legislative Consensus, 1960–1965

Abstract: During the decades of the Fifties and Sixties, a tremendous expansion of interest in the arts in America occurred. This phenomenon, often termed in the popular press as a cultural “boom” or “explosion,” was characterized as a seeking for cultural sustenance by an affluent population in a variety of settings and through a variety of experiences.