Aimee Riedel

TL;DR: The findings demonstrate haptic touch improves the experience of advertisements and this strengthens purchase intentions, whereas for the non-haptic touch condition, results demonstrate the actual brand being advertised should be leveraged to increase purchase intentions.

TL;DR: In this paper, the authors provide a review of consumer experiencing vulnerability literature and develop an up-to-date synthesised definition of consumers experiencing vulnerability, which is based on unique and subjective experiences where characteristics such as states, conditions and/or external factors lead to a consumer experiencing a sense of powerlessness in consumption settings.

TL;DR: In this paper, the authors examined the influence of social support on young adults with disabilities (YAWDs) independent mobility behavior with the aim of understanding how better to support this vulnerable consumer segment in their transition into the workforce.

TL;DR: This paper examined how a consumer's self-concept clarity (SCC) interacts with their perception of the meaning that a celebrity endorser possesses, and found that consumers with a clear sense of who they are (high-SCC consumers) are more influenced by an ad featuring a celebrity high in meaning (Ramsay), whereas low SCC consumers are influenced to slightly higher levels by a celebrity with lower levels of celebrity meaning.

TL;DR: In this article, the authors examined the consumer and service provider benefits and limitations of using haptic touch in interactive retail technology and found that haptic technology does not significantly increase satisfaction with service providers, but does not translate into a significant increase in purchase intentions.