John B. Thompson, profesor en la Universidad de Cambridge, ha dedicado los últimos 10 años de su vida e intereses en la investigación, a comprender la lógica que hay detrás de la producción de publicaciones, tanto en el ámbito académico como en el comercial. En el año 2005 publicó su libro Books in the Digital Age, el cual devela el mundo de las publicaciones académicas en dos entornos anglosajones: el de Estados Unidos y el de Inglaterra. Una reseña a este libro fue publicada en Comunicación y Sociedad (Fuentes Navarro, 2006, pp. 181-185). Posterior a la descripción y análisis de las publicaciones en el entorno académico, Thompson se propuso un reto mayor: describir y analizar la industria de la publicación de libros pero ahora comerciales –tanto de ficción como no ficción–, también en Estados Unidos y en Inglaterra.

Merchants of Culture: The Publishing Business in the Twenty-First Century

As a holistic approach to economic theory, Thorstein Veblen’s The Theory of the Leisure Class was one of the most thorough. Originally published in 1899, the book was unlike much of the economic li...

The theory of the leisure class: an economic study of institutions

The big squeeze.

The year that was.

The marketing world is a dynamic and constantly changing environment that never stagnates. The purpose of this paper is to decide, based on the analysis of presented issue, how important is global marketing strategy for communication with customers. Presented paper consists of four parts, the first part of paper focuses on theoretical aspects of global content marketing. The second part focuses on methods of data collection that are needed to perform analysis and it is also the base for the fourth part of paper. The third part of paper focuses on the results of analysis, which used Spss program and discussions. In the results and discussion section, we used t-test of the mean values of the two dependent variables. The fourth part consists of conclusion, most appropriate ways and recommendations for development of global marketing strategy in the global market. The result of this paper is comprehensive overview of how global content marketing strategy can be used to influence user interests and how important is in communication with customers. It uses methods of statistical analysis, comparative methods and also synthesis and other methods of formal logic

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Content marketing strategy and its impact on customers under the global market conditions

This article explores developments in book publishers’ use of social media (SM) as a marketing tool, particularly the rise of customer-focused marketing. Surveying the literature about publishers’ ...

https://journals.sagepub.com/doi/pdf/10.1177/1329878X18783008

A sharper conversation: book publishers’ use of social media marketing in the age of the algorithm:

http://link.springer.com/content/pdf/10.1007/978-3-030-49142-0.pdf

Gender and Prestige in Literature: Contemporary Australian Book Culture

The canvas tote bag, often branded with the name and logo of a popular cultural institution or bookstore, has become a shorthand for an individual’s accumulated cultural capital; this seemingly innocuous accessory has the power to signal to one’s peers the level of their engagement with the cultural and creative industries in a seemingly casual but deeply coded manner. The literary festival presents the perfect opportunity for individuals to signal to those around them that they, for example, subscribe to the New Yorker or donate money to the VA totes associated with cultural institutions; totes with political, satirical or ironic slogans; totes that are not associated with any particular arts or cultural brand or institution. I argue that, especially where the first three categories are concerned, the tote bags carried at literary festivals are consciously chosen for the purpose of signalling one’s cultural capital.

/pdf/cultural-capital-as-performance-tote-bags-and-contemporary-24tl1nwbp9.pdf

Cultural Capital as Performance: Tote Bags and Contemporary Literary Festivals

The production, reception and consumption of books are shaped by complex systems of policy, conventions and traditions. These range from formally consecrated legislation and official industry and organisational codes of conduct, through to those conventions that govern literary merit, genres, questions of ‘taste’, and the value placed on the book as a cultural object. This special section of the Australian Humanities Review explores the ways—both tacit and explicit—in which book culture is regulated, with a particular focus on contemporary Australian book publishing. The essays engage with the laws of book culture, identifying these formal and informal rules, and exploring how they influence the workings of the field.

/pdf/the-conventions-and-regulation-of-book-culture-3l8xxs1icj.pdf

The Conventions and Regulation of Book Culture

Despite initiatives to 'diversify' the publishing sector, there has been almost no transformation to the historic racial inequality that defines the field. This Element argues that contemporary book culture is structured by practice that operates according to a White taste logic. By applying the notion of this logic to an analysis of both traditional and new media tastemaking practices, White Literary Taste Production in Contemporary Book Culture examines the influence of Whiteness on the cultural practice, and how the long-standing racial inequities that characterize Anglophone book publishing are supported by systems, institutions and platforms. These themes will be explored through two distinct but interrelated case studies-women's literary prizes and anti-racist reading lists on Instagram-which demonstrate the dominance of Whiteness, and in particular White feminism, in the contemporary literary discourse.

Alexandra Dane

Papers

A sharper conversation: book publishers’ use of social media marketing in the age of the algorithm:

Gender and Prestige in Literature: Contemporary Australian Book Culture

Cultural Capital as Performance: Tote Bags and Contemporary Literary Festivals

The Conventions and Regulation of Book Culture

White Literary Taste Production in Contemporary Book Culture