Amit Joshi

TL;DR: In this article, the authors investigated the long-term relationship between advertising spending and market capitalization and found that advertising can have a direct effect on valuation beyond its indirect effect through sales revenue and profit response.

TL;DR: The authors conducted a meta-analysis on the effect of electronic word of mouth on sales by examining 51 studies (involving 339 volume and 271 valence elasticities) and primary data collected on product characteristics (durability, trialability, and usage condition), industry characteristics (industry growth and competition), and platform characteristics (expertise and trustworthiness).

TL;DR: The authors' findings suggest that movies that are hits at the box office may result in a lowering of stock price if they had high media support because of high performance expectations built up prior to launch, and prelaunch advertising plays a dual role of informing consumers about a movie's arrival.

TL;DR: The authors investigated the drivers behind the success of book-based movies using a multi-method approach and found that movie adaptation is an often used strategy in the motion picture industry, but it has received little academic attention.

TL;DR: In this article, a systematic review focuses on four main characteristics (personality, demographics, experience and compensation) of a CMO to arrive at a set of propositions on innovation and stock returns.