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Amit Saini

Researcher at University of Nebraska–Lincoln

Publications -  20
Citations -  1118

Amit Saini is an academic researcher from University of Nebraska–Lincoln. The author has contributed to research in topics: Marketing channel & Information technology. The author has an hindex of 13, co-authored 20 publications receiving 989 citations. Previous affiliations of Amit Saini include College of Business Administration & Washington State University.

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Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model

TL;DR: In this article, the authors develop the concept of market-focused strategic flexibility and propose an integrative model that explicates the mediating role of market focused strategic flexibility in marketing strategy frameworks with consideration for how turbulent macro environments modify the relationship.
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Organizational capabilities in e-commerce: An empirical investigation of e-brokerage service providers

TL;DR: In this paper, the authors conceptualize three firm capabilities that are critical for superior firm performance in e-commerce: information technology capability, strategic flexibility, and trust-building capability.
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Governance Mechanisms in Business-to-Business Electronic Markets

TL;DR: In this paper, the authors suggest that the influence of these governance mechanisms on electronic market performance (i.e., meeting strategic and financial objectives) depends on behavioral and external uncertainty in the market.

Understanding Consumer Privacy: A Review and Future Directions

TL;DR: A comprehensive review of consumer privacy can be found in this paper, where the authors examine the general concept of privacy in order to situate and define the domain of privacy, review the literature on consumer privacy, determine what we know, and provide directions for future research to address gaps in the literature.
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Dispersion of marketing capabilities: Impact on marketing’s influence and business unit outcomes

TL;DR: In this paper, the authors evaluate the effects of marketing capabilities dispersion across multiple boundaries and find that marketing's influence may actually increase or decrease depending on the form of marketing capability dispersion.