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Anastasios Panopoulos
Researcher at University of Macedonia
Publications - 14
Citations - 193
Anastasios Panopoulos is an academic researcher from University of Macedonia. The author has contributed to research in topics: The Internet & Computer science. The author has an hindex of 7, co-authored 12 publications receiving 158 citations. Previous affiliations of Anastasios Panopoulos include University of Western Macedonia & Athens University of Economics and Business.
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Online public relations: The adoption process and innovation challenge, a Greek example
TL;DR: The authors examined the influence of Rogers attributes associated with innovation adoption in the context of demographic characteristics of public relations practitioners in the Greek financial services sector as they adopt and utilize the internet for PR purposes.
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E-mentoring: The adoption process and innovation challenge
TL;DR: Gender, age, personal innovativeness, relative advantage computer self-efficacy, problems and pressures from mentees emerged as predictors of the innovation process.
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All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
TL;DR: The causal relationships leading to strong consumer-brand relationships have yet to be clarified as discussed by the authors, however the causal relationship leading to them have been identified and the underlying causal relationships have not yet been clarified.
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Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective
TL;DR: In this article, the authors proposed that women's attitudes toward such ads are underlied by the evolved context-sensitive mechanism of intrasexual competition, and found that decorative portrayals in advertising elicit more favorable attitudes when female consumers compete through a self-promotion strategy with regard to a competitor derogation one.
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The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development
TL;DR: In this paper, the authors explore the perceptions of the residents of Beijing for the improvement of the tourist infrastructure after the Olympic Games, and identify factors affecting the inhabitants' perceptions about the tourist impact of the Olympic games, and the development of special tourist types.