Measuring tourist satisfaction plays an important role in marketing tourism products and services. The purpose of this study is to examine the relationship between destination attribute importance ...

Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort

https://isiarticles.com/bundles/Article/pre/pdf/20971.pdf

Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland

The purpose of this study was to explore the factors that drive festival visitor loyalty to host destinations. Our analysis focused on the role of place attachment as a mediator of the relationship between visitors’ positive evaluation of their festival experience and their loyalty to the host destination. Using structural equation modeling, we found that satisfied visitors at a festival develop a moderate level of emotional attachment to the festival host destination and ultimately become loyal to that destination. Not all dimensions of place attachment and festival satisfaction, however, were statistically significant, nor were they of equal valence in their prediction of the destination loyalty dimensions. Based on these findings, both theoretical and practical implications of this investigation are discussed.

The Mediating Effect of Place Attachment on the Relationship between Festival Satisfaction and Loyalty to the Festival Hosting Destination

Pricing is one of the most crucial determinants of sales. Besides the actual price, how the price offering is presented to consumers also affects consumer evaluation of the product offering. Many studies focus on “price framing,” i.e., how the offer is communicated to the consumer —is the offered price given along with a reference price, is the reference price plausible, is a price deal communicated in dollar or percentage terms. Other studies focus on “situational effects,” e.g., is the evaluation for a national brand or a private brand, is it within a discount store or a specialty store. In this article, a meta-analysis of 20 published articles in marketing examines the effects of price frames and situations on perceived savings. The results reveal many features that significantly influence perceived savings. For instance, while both the percent of deal and the amount of deal positively influence perceived deal savings, deal percent has more impact. Further, the presence of a regular price as an external reference price enhances the offer value of large plausible deal and implausible deals, but not of small plausible deals. Thus, high value deals should announce the regular price, but not low value deals. Overall, the results have several useful insights for designing promotions.

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

https://www.upct.es/~beside/Textos/abstract_JTMA.pdf

Developing a multidimensional and hierarchical service quality model for the travel agency industry

Development of a multiple-item scale for measuring customer satisfaction in travel agencies services

The association between economic development and growth of the service sector seems indisputable. Although it is necessary to highlight that services are of a different nature from that of products, nowadays the latter are more and more penetrated by complementary services, given the circumstance that services themselves also include, occasionally, the use and consumption of products. Market orientation had been developed mainly in association with tangible products; therefore it is necessary to carry out a study where the evolution of the market orientation is reflected in the service sector independently from industrial sectors. That is why a historical summary of the evolution of market orientation on the service sector has been performed.

Market orientation in service

Brands play an increasingly important role in consumers’ purchasing decisions. The integration of consumers into brand communities may manifest the ultimate degree of connectedness between a consumer and a brand. This article proposes and tests an empirical framework of brand community members’ integration and their distinctive behaviors. The specific aim of this study is to analyze the influence of brand community integration on brand identification and to show how brand identification influences satisfaction, loyalty and word-of-mouth communications. The sample consisted of 450 subjects from three different brand communities (Iphone, Thermomix and Nespresso). The results confirm the influence of brand community integration on brand identification and consumer satisfaction. We additionally discovered that brand identification has an effect on consumer loyalty and word-of-mouth communications. The findings contribute to consumer and brand literature and may have implications for brand community management.

https://link.springer.com/content/pdf/10.1057%2Fbm.2014.4.pdf

Analysis of consumers’ response to brand community integration and brand identification

As travel is part of their work, business travelers are assumed to be focused on carrying out a work-related task, rather than feeling emotionally stimulated during their trip. Due to this belief, there is limited research on consumer emotions within this segment of the travel market. However, not only is business travel an experience and therefore it involves emotions, but many business trips have a strong leisure component and business travel decision making is often emotionally charged. This paper segments the business travel market based on emotions, satisfaction, and behavioral intention. Using a sample of 400 managers in small- and medium-sized companies, the study demonstrates that the relationship between emotions and satisfaction is not unidirectional as far as business tourism is concerned. For two of the four segments, the valence of emotions translated into an opposite level of satisfaction/intention. The segments were found to differ in personal and trip-related variables.

/pdf/segmenting-the-business-traveler-based-on-emotions-535j8x1z68.pdf

Segmenting the Business Traveler Based on Emotions, Satisfaction, and Behavioral Intention

There is a growing need to evaluate the factors that enable universities to attract and retain students. University brand managers require a better understanding of how students evaluate and interact with their brand. These processes can differ significantly across disciplines and degrees because of their different educational goals, teaching practice, course content, assessment and physical resources required. This study examines disciplinary differences in brand equity dimensions (service quality, loyalty, community, brand personality, shared values and brand trust) across three degrees: business, nursing and engineering. Data from 1.039 university students of a multi-campus Spanish public university was analysed using ANOVA and logistic regression analysis. Findings showed that students state different levels of satisfaction and loyalty depending on the degree course they are taking. This study highlights relevant issues for brand management in Higher Education Institutions.

/pdf/does-the-type-of-degree-predict-different-levels-of-5frkhcm9lv.pdf

Ángel Millán

Papers

Development of a multiple-item scale for measuring customer satisfaction in travel agencies services

Market orientation in service

Analysis of consumers’ response to brand community integration and brand identification

Segmenting the Business Traveler Based on Emotions, Satisfaction, and Behavioral Intention

Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective