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Artificial Intelligence (AI) : Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

International Journal of Human-Computer Studies

http://home.uchicago.edu/%7Ebartels/ChoiceSymposium2013/10-Puntoni.pdf

Identity-based consumer behavior

This study attempts to identify the potential determinants of advertising avoidance in the context of personalized advertising media, including unsolicited commercial e-mail, postal direct mail, te...

Stay away from me

This study explores how brand credibility and brand prestige affect brand purchase intention and empirically investigates how the combinatory mechanism of brand credibility and brand prestige materialize across multiple product categories. The proposed model of six latent constructs is tested with structural equation modeling analysis: brand credibility, brand prestige, perceived quality, information costs saved, perceived risk, and brand purchase intention. The results suggest that both brand credibility and brand prestige positively influence brand purchase intention through perceived quality, information costs saved, and perceived risk under different product categories representing the high and low self-expressive nature. Several implications for advertising messages and brand positioning strategies are discussed. © 2010 Wiley Periodicals, Inc.

/pdf/the-differential-roles-of-brand-credibility-and-brand-jtfhlvw8on.pdf

The differential roles of brand credibility and brand prestige in consumer brand choice

The authors investigate consumers’ motivations for placing items in an online shopping cart with or without buying, termed virtual cart use. While retailers offer virtual carts as a functional holding space for intended online purchases, this study, based on a national online sample, reveals other powerful utilitarian and hedonic motivations that explain the frequency of consumers’ online cart use. Beyond current purchase intentions, the investigated reasons for why consumers place items in their carts include: securing online price promotions, obtaining more information on certain products, organizing shopping items, and entertainment. Based on empirical findings, the authors offer managerial suggestions for enhancing online shopping-to buying conversion rates.

Beyond Buying: Motivations Behind Consumers’ Online Shopping Cart Use

https://isiarticles.com/bundles/Article/pre/pdf/4942.pdf

Beyond buying: Motivations behind consumers' online shopping cart use

Despite placing items in virtual shopping carts, online shoppers frequently abandon them —an issue that perplexes online retailers and has yet to be explained by scholars. Here, we identify key drivers to online cart abandonment and suggest cognitive and behavioral reasons for this non-buyer behavior. We show that the factors influencing consumer online search, consideration, and evaluation play a larger role in cart abandonment than factors at the purchase decision stage. In particular, many customers use online carts for entertainment or as a shopping research and organizational tool, which may induce them to buy at a later session or via another channel. Our framework extends theories of online buyer and non-buyer behavior while revealing new inhibitors to buying in the Internet era. The findings offer scholars a broad explanation of consumer motivations for cart abandonment. For retailers, the authors provide suggestions to improve purchase conversion rates and multi-channel management.

http://angelineclose.com/wp-content/uploads/2011/02/Determinants-of-E-Shopping-Cart-Abandonment.pdf

The determinants of consumers’ online shopping cart abandonment

With an on-site study at a sponsored event, we construct and test competing models to examine the relationship between event attendees, sponsorship, community involvement, and the title sponsor’s brand with respect to purchase intentions. We show that an attendee’s enthusiasm and activeness in the area of the sponsored event and knowledge of the sponsor’s products positively influence the attendee’s desire that a sponsor be involved with the community. Then, we show that attendees who are more community-minded have a more positive opinion of the sponsor as a result of their event experience; a better opinion of the sponsor contributes to increased intentions to purchase the sponsor’s products. Results from this framework indicate that event marketing, in conjunction with consumers who are enthusiastic, active, and knowledgeable about the sponsor and event, serves as a valuable lever to engage the consumer.

Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand

With an on-site study at a sponsored event, we construct and test competing models to examine the relationship among event attendees, sponsorship, community involvement, and the title sponsor9s brand with respect to purchase intentions. We show that an attendee9s enthusiasm and activeness in the area of the sponsored event and knowledge of the sponsor9s products positively influence the attendee9s desire that a sponsor be involved with the community. Then, we show that attendees who are more community-minded have a more positive opinion of the sponsor as a result of their event experience; a better opinion of the sponsor contributes to increased intentions to purchase the sponsor9s products. Results from this framework indicate that event marketing, in conjunction with consumers who are enthusiastic, active, and knowledgeable about the sponsor and event, serves as a valuable lever to engage the consumer.

Angeline G. Close

Papers

Beyond Buying: Motivations Behind Consumers’ Online Shopping Cart Use

Beyond buying: Motivations behind consumers' online shopping cart use

The determinants of consumers’ online shopping cart abandonment

Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand

Engaging the consumer through event marketing: Linking attendees with the sponsor, community, and brand