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Anthony Foley
Researcher at Waterford Institute of Technology
Publications - 17
Citations - 477
Anthony Foley is an academic researcher from Waterford Institute of Technology. The author has contributed to research in topics: Tourism & Small business. The author has an hindex of 8, co-authored 15 publications receiving 446 citations.
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Journal ArticleDOI
Seeing market orientation through a capabilities lens
Anthony Foley,John Fahy +1 more
TL;DR: In this article, the authors examine how conceptualizing market orientation within a capabilities framework may assist in developing further understanding of the construct and propose a perspective of market orientation based on the market sensing capability.
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Towards a Further Understanding of the Development of Market Orientation in the Firm: a Conceptual Framework Based on the Market-Sensing Capability
Anthony Foley,John Fahy +1 more
TL;DR: In this article, the authors present a theoretical framework that uses the decomposition of the market-sensing capability as a way to facilitate understanding of the creation of market orientation, and provide an empirical analysis of a significant capability.
Journal ArticleDOI
Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand
Anthony Foley,John Fahy +1 more
TL;DR: The positioning strategy for the Tourism Brand Ireland initiative is based on the core values of friendly people and unspoiled beautiful scenery as mentioned in this paper, and images on the main national tourism promotion websites are examined in the context of the expectations created for visitors to Ireland.
Journal ArticleDOI
Gifts and Gifting
TL;DR: In this article, the authors argue that empirical researchers may usefully revisit the relational paradigm, but by adopting a more quantitative, modelling approach, and illustrate how this might be achieved by recognizing two different types of gift, transactional and relational.
Journal ArticleDOI
Facilitating Small Firm Learning Networks in the Irish Tourism Sector
TL;DR: In this article, the authors examine the operationalisation of a small firm learning network model within the Failte Ireland (Irish tourism development agency) Tourism Learning Network (TLN) programme.