Machine Learning is the study of methods for programming computers to learn. Computers are applied to a wide range of tasks, and for most of these it is relatively easy for programmers to design and implement the necessary software. However, there are many tasks for which this is difficult or impossible. These can be divided into four general categories. First, there are problems for which there exist no human experts. For example, in modern automated manufacturing facilities, there is a need to predict machine failures before they occur by analyzing sensor readings. Because the machines are new, there are no human experts who can be interviewed by a programmer to provide the knowledge necessary to build a computer system. A machine learning system can study recorded data and subsequent machine failures and learn prediction rules. Second, there are problems where human experts exist, but where they are unable to explain their expertise. This is the case in many perceptual tasks, such as speech recognition, hand-writing recognition, and natural language understanding. Virtually all humans exhibit expert-level abilities on these tasks, but none of them can describe the detailed steps that they follow as they perform them. Fortunately, humans can provide machines with examples of the inputs and correct outputs for these tasks, so machine learning algorithms can learn to map the inputs to the outputs. Third, there are problems where phenomena are changing rapidly. In finance, for example, people would like to predict the future behavior of the stock market, of consumer purchases, or of exchange rates. These behaviors change frequently, so that even if a programmer could construct a good predictive computer program, it would need to be rewritten frequently. A learning program can relieve the programmer of this burden by constantly modifying and tuning a set of learned prediction rules. Fourth, there are applications that need to be customized for each computer user separately. Consider, for example, a program to filter unwanted electronic mail messages. Different users will need different filters. It is unreasonable to expect each user to program his or her own rules, and it is infeasible to provide every user with a software engineer to keep the rules up-to-date. A machine learning system can learn which mail messages the user rejects and maintain the filtering rules automatically. Machine learning addresses many of the same research questions as the fields of statistics, data mining, and psychology, but with differences of emphasis. Statistics focuses on understanding the phenomena that have generated the data, often with the goal of testing different hypotheses about those phenomena. Data mining seeks to find patterns in the data that are understandable by people. Psychological studies of human learning aspire to understand the mechanisms underlying the various learning behaviors exhibited by people (concept learning, skill acquisition, strategy change, etc.).

Machine learning

Data Mining Practical Machine Learning Tools and Techniques

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Explainable Artificial Intelligence (XAI): Concepts, Taxonomies, Opportunities and Challenges toward Responsible AI

Genetic programming (GP) is a systematic, domain-independent method for getting computers to solve problems automatically starting from a high-level statement of what needs to be done. Using ideas from natural evolution, GP starts from an ooze of random computer programs, and progressively refines them through processes of mutation and sexual recombination, until high-fitness solutions emerge. All this without the user having to know or specify the form or structure of solutions in advance. GP has generated a plethora of human-competitive results and applications, including novel scientific discoveries and patentable inventions. This unique overview of this exciting technique is written by three of the most active scientists in GP. See www.gp-field-guide.org.uk for more information on the book.

/pdf/a-field-guide-to-genetic-programming-3wkkmsw81n.pdf

A Field Guide to Genetic Programming

the content integrity of the multimedia has been exploited extensively in the last decade. We propose the idea of using genetic algorithm and non-deterministic dependence by involving the un-watermarkable coefficients for digital image authentication. Genetic algorithm is used to intelligently select coefficients for watermarking in a DCT based image authentication scheme, which implicitly watermark all the un-watermarkable coefficients also, in order to thwart different attacks. Experimental results show that such intelligent selection results in improvement of imperceptibility of the watermarked image, and implicit watermarking of all the coefficients improves security against attacks such as cover-up, vector quantization and transplantation.

Image Authenticity and Perceptual Optimization via Genetic Algorithm and a Dependence Neighborhood

Nearest neighborhood classifier (kNN) is most widely used in pattern recognition applications. Depending on the selection of voting methodology, the problem of outliers has been encountered in this classifier. Therefore, selection and optimization of the voting methodology is very important. In this work, we have used Genetic Programming (GP) to improve the performance of nearest neighbor classifier. Instead of using predefined k nearest neighbors, the number of men and women in the first two quartiles in Euclidean space are used for voting. GP is, then, used to evolve an optimal class mapping function that effectively reduces the outliers. The performance of modified nearest neighborhood (ModNN) classifier is then compared with the conventional kNN for gender classification problem. Receiver Operating Characteristics curve and its Area Under the Convex Hull (A UCH) are used as the performance measures. Considering the first three and first five eigen features respectively, ModNN achieves AUCH equal to 0.985 and 0.992 as compared to 0.9693 and 0.9795 of conventional kNN respectively.

Improving performance of nearest neighborhood classifier using genetic programming

Wind energy forecasting helps to manage power production, and hence, reduces energy cost. Deep Neural Networks (DNN) mimics hierarchical learning in the human brain and thus possesses hierarchical, distributed, and multi-task learning capabilities. Based on aforementioned characteristics, we report Deep Belief Network (DBN) based forecast engine for wind power prediction because of its good generalization and unsupervised pre-training attributes. The proposed DBN-WP forecast engine, which exhibits stochastic feature generation capabilities and is composed of multiple Restricted Boltzmann Machines, generates suitable features for wind power prediction using atmospheric properties as input. DBN-WP, due to its unsupervised pre-training of RBM layers and generalization capabilities, is able to learn the fluctuations in the meteorological properties and thus is able to perform effective mapping of the wind power. In the deep network, a regression layer is appended at the end to predict sort-term wind power. It is experimentally shown that the deep learning and unsupervised pre-training capabilities of DBN based model has comparable and in some cases better results than hybrid and complex learning techniques proposed for wind power prediction. The proposed prediction system based on DBN, achieves mean values of RMSE, MAE and SDE as 0.124, 0.083 and 0.122, respectively. Statistical analysis of several independent executions of the proposed DBN-WP wind power prediction system demonstrates the stability of the system. The proposed DBN-WP architecture is easy to implement and offers generalization as regards the change in location of the wind farm is concerned.

Deep Belief Networks Based Feature Generation and Regression for Predicting Wind Power.

Predicting churners in telecom is an important application area of pattern recognition that helps in responding appropriately for retaining customers and saving the revenue loss a corporation suffers The aim of the churn predictor is to learn the pattern of churners and thus differentiate between churners and non-churners Handling the large dimensionality and selecting discriminative features are challenging aspects of telecom churn prediction that hinder the performance of predictors In this study, we propose a churn prediction approach that exploits the discriminative feature selection capabilities of minimum redundancy and maximum relevance in the first step, leading to enhanced feature-label association and reduced feature set The diverse ensemble of different base classifiers is then applied as a predictor in a second step Final predictions are computed based on majority voting Random Forest, Rotation Forest and KNN, that ultimately leads to predicting churners from telecom datasets with higher accuracy Simulation results are evaluated using sensitivity, specificity, area under the curve (AUC) and Q-statistic based measures on standard telecom datasets The results indicate that our proposed approach efficiently models the challenging problem of telecom churn prediction, by effectively handling the large dimensionality and extending useful features to a diverse, majority voting based ensemble

Ensemble Based Efficient Churn Prediction Model for Telecom

In this paper, we are proposing a combination scheme of kernels information of support vector machines (SVMs) for improved classification task using genetic programming. In the scheme, first, the predicted information is extracted by SVM through the learning of different kernel functions. GP is then used to develop an optimal composite classifier (OCC) having better performance than individual SVM classifiers. The experimental results demonstrate that OCC is more effective, generalized and robust. Specifically, it attains high margin of improvement at small features. Another side advantage of our GP based intelligent combination scheme is that it automatically incorporates the issues of optimal kernel and model selection to achieve a higher performance prediction model.

Asifullah Khan

Papers

Image Authenticity and Perceptual Optimization via Genetic Algorithm and a Dependence Neighborhood

Improving performance of nearest neighborhood classifier using genetic programming

Deep Belief Networks Based Feature Generation and Regression for Predicting Wind Power.

Ensemble Based Efficient Churn Prediction Model for Telecom

Intelligent combination of kernels information for improved classification