Babak Hayati

TL;DR: In this article, the authors examined the dynamics of consumer-brand identification and its antecedents in the context of the launch of a new brand and found that on average, CBI growth trajectories initially rise after the introduction but eventually decline, following an inverted-U shape.

TL;DR: In this article, the authors developed a framework to examine the performance impact of competitive intelligence at individual salesperson and sales district levels, with sales district CI quality diversity and sales managers' network centrality as contingencies thereof.

TL;DR: In this article, the authors investigated the interplay between the sales manager's leadership styles and peer effects during the implementation of a new strategy in a large sales organization and found that salespeople with high network centrality but low strategy commitment not only lower their peers' commitment but also hurt the effectiveness of a transformational manager.

TL;DR: Adapting to the cultural environment surrounding, a firm is of paramount importance in international marketing practices as discussed by the authors, and marketing literature provides meager guidance to marketers on how to adapt to this environment.

TL;DR: Hu et al. as discussed by the authors performed an analysis on the results of 50 recent real-world TV advertising tests conducted by Information Resources, Inc. to update the findings of Lodish et al., and found that TV advertising effectiveness has improved during recent years.