Showing papers by "Banita Lal published in 2022"
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TL;DR: In this paper , the authors investigated the relationship between perceived brand globalness (PBG) and user engagement on global social networks (GSN) and found that PBG significantly influences both active and passive user engagement.
6 citations
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TL;DR: This issue section is the results of papers presented at the “Social Impact of Bright ICT Adoption” IFIP Working Group 8.6.
1 citations
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