B
Bharath Rajan
Researcher at Georgia State University
Publications - 15
Citations - 897
Bharath Rajan is an academic researcher from Georgia State University. The author has contributed to research in topics: Customer lifetime value & Customer retention. The author has an hindex of 8, co-authored 12 publications receiving 603 citations. Previous affiliations of Bharath Rajan include Prin. L. N. Welingkar Institute of Management Development and Research & J. Mack Robinson College of Business.
Papers
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Journal ArticleDOI
Customer engagement in service
TL;DR: In this paper, the authors developed a framework to facilitate customer engagement in service (CES) based on the service-dominant (S-D) logic for firms operating both in developed and emerging markets.
Journal ArticleDOI
Understanding the role of artificial intelligence in personalized engagement marketing
TL;DR: In this article, the role of artificial intelligence (AI) in aiding personalized engagement marketing is explored, which is an approach to create, communicate, and deliver personalized offerings to customers.
Journal ArticleDOI
Social coupons as a marketing strategy: a multifaceted perspective
Vikas Kumar,Bharath Rajan +1 more
TL;DR: In this article, the authors investigated whether the popularity of social coupons extends into providing short and long-term profitability and new customers for the businesses through an analytical model, and they found that social coupons in their current form are not ideally suited to ensure customer acquisition and yield profits for businesses.
Proceedings ArticleDOI
Indian Movie Face Database: A benchmark for face recognition under wide variations
Shankar Setty,Moula Husain,Parisa Beham,Jyothi Gudavalli,Menaka Kandasamy,Radhesyam Vaddi,Vidyagouri Hemadri,J. C. Karure,Raja Raju,Bharath Rajan,Vijay Kumar,C. V. Jawahar +11 more
TL;DR: A more challenging Indian Movie Face Database (IMFDB) that has much more variability compared to LFW and Pubfigs is introduced and is the first face database that provides a detailed annotation in terms of age, pose, gender, expression, amount of occlusion, for each face which may help other face related applications.
Journal ArticleDOI
Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework:
TL;DR: In this paper, the authors conduct a qualitative study where they interview 42 managers of multinational companies from the United States, Canada, Europe, Asia, and Australia, and propose a conceptual framework that identifies the possible factors that would drive the creation of both a profitable and a loyal customer base (termed "profitable customer loyalty" in this study).