B
Bjoern Asmussen
Researcher at Oxford Brookes University
Publications - 1
Citations - 77
Bjoern Asmussen is an academic researcher from Oxford Brookes University. The author has contributed to research in topics: The Internet & Democratization. The author has an hindex of 1, co-authored 1 publications receiving 57 citations.
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The multi-layered nature of the internet-based democratization of brand management
TL;DR: In this paper, a balanced and stakeholder-oriented perspective on brand management has been adopted to conduct an integrative literature review, revealing three key developments, which together form the essential parts of the phenomenon.