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Bradly A. Brunell
Researcher at Microsoft
Publications - 13
Citations - 1112
Bradly A. Brunell is an academic researcher from Microsoft. The author has contributed to research in topics: Targeted advertising & User profile. The author has an hindex of 13, co-authored 13 publications receiving 1112 citations.
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Patent
Web-based targeted advertising in a brick-and-mortar retail establishment using online customer information
Xuedong Huang,William H. Gates,Eric Horvitz,Joshua T. Goodman,Bradly A. Brunell,Susan T. Dumais,Gary W. Flake,Trenholme J. Griffin,Oliver Hurst-Hiller +8 more
TL;DR: In this article, the authors propose an architecture for presenting advertisements in real-time in retail establishments, where a sensor component includes sensors for collecting information about a customer or group of customers as they move through the store.
Patent
Employment of offline behavior to display online content
Gary W. Flake,William H. Gates,Eric Horvitz,Joshua T. Goodman,Bradly A. Brunell,Susan T. Dumais,Alexander G. Gounares,Trenholme J. Griffin,Xuedong Huang,Oliver Hurst-Hiller,Kenneth A. Moss,Kyle G. Peltonen,John Platt +12 more
TL;DR: In this paper, the authors proposed an architecture for targeted advertising using offline user behavior information, which can be collected from cell phones, geolocation systems, credit card information, restaurants, grocery stores, etc., and aggregated and employed in connection with selecting and displaying targeted advertising to a user when online.
Patent
Using offline activity to enhance online searching
Gary W. Flake,William H. Gates,Eric Horvitz,Joshua T. Goodman,Bradly A. Brunell,Susan T. Dumais,Alexander G. Gounares,Trenholme J. Griffin,Xuedong Huang,Oliver Hurst-Hiller,Kenneth A. Moss,Kyle G. Peltonen,John Platt +12 more
TL;DR: In this article, the authors proposed an architecture for targeted advertising using offline user behavior information, which can be collected from cell phones, geolocation systems, credit card information, restaurants, grocery stores, etc., and aggregated and employed in connection with selecting and displaying targeted advertising to a user when online.
Patent
Context-based search, retrieval, and awareness
Susan T. Dumais,Kyle G. Peltonen,Anoop Gupta,Bradly A. Brunell,William H. Gates,Gary W. Flake,Ramez Naam,Eric Horvitz,Xuedong Huang,John Platt,Oliver Hurst-Hiller,Trenholme J. Griffin,Joshua T. Goodman +12 more
TL;DR: In this article, a system that incorporates a user context into a computer-based search is provided, which can identify information about a user state or context via a variety of sources and sensors.
Patent
Search engine that identifies and uses social networks in communications, retrieval, and electronic commerce
Christopher A. Meek,Eric Horvitz,Joshua T. Goodman,Gary W. Flake,Oliver Hurst-Hiller,Anoop Gupta,Ramez Naam,Kenneth A. Moss,William H. Gates,John Platt,Trenholme J. Griffin,Bradly A. Brunell +11 more
TL;DR: A search engine can be interactively coupled with one or more social networks, and that maps individuals and groups within respective social networks to subsets of categories associated with searches.