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Bradly A. Brunell

Researcher at Microsoft

Publications -  13
Citations -  1112

Bradly A. Brunell is an academic researcher from Microsoft. The author has contributed to research in topics: Targeted advertising & User profile. The author has an hindex of 13, co-authored 13 publications receiving 1112 citations.

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Patent

Web-based targeted advertising in a brick-and-mortar retail establishment using online customer information

TL;DR: In this article, the authors propose an architecture for presenting advertisements in real-time in retail establishments, where a sensor component includes sensors for collecting information about a customer or group of customers as they move through the store.
Patent

Employment of offline behavior to display online content

TL;DR: In this paper, the authors proposed an architecture for targeted advertising using offline user behavior information, which can be collected from cell phones, geolocation systems, credit card information, restaurants, grocery stores, etc., and aggregated and employed in connection with selecting and displaying targeted advertising to a user when online.
Patent

Using offline activity to enhance online searching

TL;DR: In this article, the authors proposed an architecture for targeted advertising using offline user behavior information, which can be collected from cell phones, geolocation systems, credit card information, restaurants, grocery stores, etc., and aggregated and employed in connection with selecting and displaying targeted advertising to a user when online.
Patent

Context-based search, retrieval, and awareness

TL;DR: In this article, a system that incorporates a user context into a computer-based search is provided, which can identify information about a user state or context via a variety of sources and sensors.
Patent

Search engine that identifies and uses social networks in communications, retrieval, and electronic commerce

TL;DR: A search engine can be interactively coupled with one or more social networks, and that maps individuals and groups within respective social networks to subsets of categories associated with searches.